Marketing

Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.

Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.

Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.

About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent the last decade as President and partner at advertising agency...

Aggregators and wholesalers can help workspaces attract new clients, providing operators think strategically about how and where they sell their space One such consideration is Minimum Advertised Pricing (MAP), which...

LiFi technology turns your lights into a wireless network Benefits include improved security, connectivity and location-based services LiFi is expected to be a mainstream product in the next few years...

The world of SEO is constantly changing and using the right keywords can greatly help you market your workspace Google Trends is a useful tool that can help workspace operators...

Technology enables flexibility to match the uncertain future for many businesses. A cultural shift is taking place where CRE is evolving into a service-based industry. Strong brand recognition and adaptability...

In this guest article from OfficeList, we take a closer look at 5 offices that wouldn’t look out of place in a sci-fi movie. As the saying goes, the  only...

Kirk Deis, CEO of digital marketing agency Treehouse 51, explains why workspace operators should stop trying to compete with WeWork’s marketing techniques. Instead, focus on obtaining customer reviews -- a...