Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
The First Dedicated Coworking Centre in the Vibrant Neighbourhood of Circular Road
Singapore, 8th November 2016 – The Executive Centre, Asia Pacific’s leading premium serviced office provider, is pleased to introduce TRIBE by TEC, the Company’s first dedicated coworking centre, at 51B/52B Circular Road in Singapore. It is a significant milestone on the Company’s roadmap of product diversification and expansion.
With the surge in the number of Generation Y and Generation Z workers, who are anticipated to make up an estimated 50 percent of the global workforce by 2020, coworking seems to be an inevitable trend. The idea of shared office and communal working is becoming more popular, particularly among the fintech sector, new start-
ups, entrepreneurs and creative freelancers seeking community and collaboration with like-minded talent.
“TRIBE stands for a group of people who shares the same customs, beliefs and interests. TRIBE by TEC is designed basically to unite these promising professional forces and provide them with the opportunity to work side-by-side, collaborate and share ideas,” explained Yvonne Lim, Regional Director – Australia, Jakarta & Singapore of The Executive Centre.
TRIBE by TEC creates a community where like-minded leaders converge. Eschewing the austerity and formality of conventional corporate environment, the interior design of TRIBE by TEC emphasises warmth and vibrancy. The decor takes direct hints from the brand’s literal title with numerous tribal elements such as masks, dream catchers and patchwork. The generous use of colours helps to foster inspiration that complements the openness of the space. With the open and communal setting, members are given more opportunities to network and interact with each other.
“We offer much more than just another coworking space. We understand that the office space is only a part of the package, what’s important in the coworking concept is the organised community that can benefit everyone mutually with the opportunities and potential to grow. All who belong to the TRIBE can mingle over a cup of fresh ground coffee at our cosy breakout, and our community experienced managers go to great lengths to cultivate a unique experience and positive coworking environment. That’s exactly what we want to achieve with the TRIBE,” Yvonne further explained the vision of TRIBE by TEC.
TRIBE by TEC offers varying coworking membership plans with a range of amenities to support the needs of individuals and companies at every level. It is perfectly ideal for entrepreneurs, dynamic start-ups, small businesses, innovators and independent professionals.
Yvonne concluded by defining what the TRIBE is all about, “We want a whole new character for TRIBE by TEC. That’s why we base our centre in the dynamic and hip neighbourhood of Circular Road. Our TRIBE are those who embrace synergy and work-life integration. A good vibe is of ultimate importance to the TRIBE.”
About The Executive Centre
The Executive Centre is the leading premium serviced office provider in Asia Pacific with over 90 offices in 24 cities. Founded in 1994, it operates in Hong Kong, Beijing, Chengdu, Guangzhou, Shanghai, Shenzhen, Tianjin, Macau, Bangalore, Chennai, Gurgaon, Mumbai, Pune, Hyderabad, Colombo, Jakarta, Tokyo, Seoul, Singapore, Taipei, Ho Chi Minh City, Brisbane, Perth and Sydney. The Executive Centre provides serviced offices, coworking space, virtual office representation services, meeting and conference facilities, and business, concierge services to multinational corporations, small and medium enterprises, and start-ups locally, regionally and internationally.
