Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Businesses struggling to establish a proper brand and retain talent are realizing that changing up their policies is a necessity.
A recent Everest Group report stated that 68% of enterprises believe their employees will be mobile by 2021. By 2025, more than 75% of the workforce will be comprised of Millennials in higher up positions.
This is leading many organizations to offer more flexible and remote work options to appeal to this generation.
Thanks to software and hardware advancements, communicating within workplaces is accessible to just about anyone, but Baby Boomers and the like find adopting new technology unnecessary and confusing.
Millennials and Generation Z are comfortable with technology use, which has decreased attention span and increased the need for quick communication. To retain these generations, companies should incorporate software that provides bite-sized content for everyday work.
Just as companies need to appeal to the younger generation, older members who prefer a traditional model shouldn’t be forgotten. Using newsletters via email is a good way to engage employees without losing the digital transformation that workplaces are inevitably undergoing.
All of these elements are transforming the workplace permanently. Finding a balance between retaining young talent and appeasing older generations will be key to sustaining in the digital age.
Companies thrive when workers feel valued and engaged, so it is important that they evolve alongside their workforce.
