Officebroker.com is rebranding as Officio to move away from the broker model and aid clients in finding long-term solutions, rather than completing short-term goals.
It’s going to take more than free beer to attract and retain talent
Amenities such as beer-on-tap and game rooms are being trumped by practical services like gyms, cafeterias, dry cleaners and more.
“Spaces that provide a great experience, prioritise technology, promote wellbeing and diversity and create a connection with the external community are rising up the agenda as companies recognise the role real estate plays in attracting and retaining the right talent,” said Lee Daniels, Head of Workplace, JLL UK. “Companies are doing this because it’s what their people want rather than following trends.”
JLL has found a direct correlation between workplace design and a productive staff. But now, many offices are bumping up rent prices in order to make room for more recreation and entertainment options.
Despite this, some amenities that work at one location may not necessarily work at another. Daniels said that some people say services such as gyms are underutilized because employees prefer to use facilities near home.
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Therefore, it is important to understand what employees want first, then using the space accordingly.
According to JLL’s Premium Office Rent Tracker (PORT) report, banking and financial services firms are driving demand for top-of-the-range office spaces, occupying more than half of the world’s priciest office locations.
“The most-forward thinking firms aren’t necessarily the major tech companies of Silicon Valley or trendy startups,” said Daniels.
More new premium buildings are expected to open this year as the focus on services grows, but the move towards high-quality, practical amenities could trickle down to lower grade spaces.
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JLL research revealed that Dallas-Fort Worth is ranked 12th out of the country’s top 15 coworking and flexible space markets, taking up 3 million square feet of space.
Office provider LABS has launched its 96,100 square foot flagship property LABS House in Bloomsbury, London that features coworking, offices, and full-service dining.
Cool office interiors are ideal at first glance, but looking into a company’s principles, such as gender equality and flexibility, will be the factors that retain talent.
Colliers International revealed the success of the office market last year due to high demand for coworking and tech firms, but predictions for 2019 are uncertain.
Shared office space providers as tenants have become the norm for many landlords and building owners, and now many REITs have adopted coworking as it continues to expand.
Brookfield Properties has teamed up with Convene to spruce up the 73,000 square foot Brookfield Place into a full-service events venue that accommodates up to 500 people.
Many coworking operators pride themselves on massive, rampant expansion, but some industry experts believe this growth could lead to failure and consolidation in 2019.