WeWork’s Vice Chairman, Michael Gross, announced this week that the coworking giant will officially enter the Shanghai market next month. WeWork is planning to grow its footprint in Asia with new coworking spaces in Hong Kong, Seoul, Sydney, and India.
WeWork raised $430 million earlier this year in order to finance its push into Asia. The company hopes that by expanding into Asia, it will be able to grow its membership base from 50,000 to one million
WeWork has had a difficult time positioning itself in Asia, specifically in China where rival Ucommune has a strong foothold on the coworking industry. That’s not the only bad news for WeWork, as according to experts the company faces potential challenges in the U.S. from declining investments and rising office rents.
Because of this, the company is increasingly focusing on attracting more corporate clients as opposed to small businesses and startups. Though these challenges call into question WeWork’s lofty valuation, the company reportedly stated is has no immediate plans to go public, despite having filed paperwork for a potential IPO earlier this year.