Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Coworking spaces of all kinds typically share one trait in common — design. Design is key to stand out from growing competition, while ensuring your occupants are satisfied.
As the industry continues to attract a wider variety of audiences, new design trends are emerging to retain and attract tenants.
David Seinker, CEO of Johannesburg-based coworking firm The Business Exchange, believes that embracing design is one of the most important tools for coworking spaces to be successful.
“It really pays to work with a professional interior designer who understands research-based, cutting-edge office design in terms not only of the actual work areas – including their flexibility and flow – but the areas ‘in-between’, where people can break away from their desks for more casual encounters with their clients,” said Seinker. “Or for networking with other co-workers.”
Along with this, it is vital for coworking spaces to go beyond reliable internet connectivity with their technology integration. Firms should look into offering biometric access that allows 24/7 access, motion-sensored lighting and more.
Including wellness amenities is also important in ensuring your shared work environment supports the physical and mental health of workers. For example, offering break-away spaces, lounge areas, onsite gyms and incorporating greenery can provide a healthier work atmosphere.
