Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Workplace design has become a significant factor in how employees and employers feel about their job. Today’s workforce now expects their offices to meet their needs while boosting productivity and ensuring satisfaction.
Brand embodiment should go beyond a color palette that matches the company logo — it should reflect that brand’s culture, values and mission. This could mean building a space with sustainable initiatives that align with your company’s values around corporate social responsibility.
Additionally strategic ambience can help make a specific work project as successful as possible. This involves integrating hospitality design, domesticity and user-centric workplaces.
Workplace design also plays a huge role in maximizing staff retention. At the very least, the design should be safe, comfortable and healthy, that employees actually want to be in. Going further, companies should create a space that supports wellbeing by including natural light, materials and the ability to interact with colleagues.
Staff socialization should also be at the core of workplace design and encourage organic interactions. While it is easy to simply message a coworker from across the building, the value of face-to-face conversations cannot be replaced.
Offering a flexible work environment can also help invigorate workers throughout the day by providing a variety of spaces and combat a sedentary lifestyle. By providing either private or communal workspaces, employees are able to work in a way that is most comfortable for them.
Lastly, offering simple amenities can make or break how workers feel within a workspace. For example, providing a stocked kitchen or wellness facilities allows employees to feel more at home and valued.
