Tim Cook’s Optimism On Remote Working

Tim Cook, CEO of Apple Inc., has expressed his confidence about employees’ ability to work remotely and expects that this new way of working will stick around for years to come.

In an interview at The Atlantic Festival, Cook added he does not foresee the workforce returning to normal operations in the future as “we’ve found that there are some things that actually work really well virtually.”

He added that 10% to 15% of Apple workers have returned to the office and still hopes that employees can come back to the company’s new Silicon Valley campus next year.

While Cook has been primarily optimistic about remote working, he admits that there is no replication of working in person with colleagues, which can help spark creativity.