Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Companies who have a strong workplace culture are often able to deliver higher quality service and an atmosphere that retains top talent.
Developing a user-centric approach to design is the foundation of a company that values culture. When building out the optimal workspace for employees, companies reveal that their priorities are focused on inspiring and making workers feel comfortable
Still, company culture means more than highlighting values. Culture should focus on creating the ideal work environment so employees can be as efficient as possible.
Clearly defining the goals and purposes of a company are one thing, but nurturing a safe atmosphere for employees to speak up without fear of judgment is what sets a strong company culture apart.
However, it is important to note that company culture is an organic growth. Leaders who try to control their culture or guide it to a “solution” miss the point. Unexpected obstacles are bound to be in the way, and how a company deals with these hurdles becomes the defining characteristic of work culture.
Still, trying to let your company culture emerge on its own can be just as damaging as trying to control it. Culture is a flowing process that calls for planned and naturally occurring strategies. It means guiding how people should behave, what colleagues should expect from one another and what behavior is rewarded.
