Artificial intelligence was propelled into the mainstream in 2020 as companies were forced to adopt new strategies and technology to stay afloat.
Now, 2021 will be the year for AI to become a staple in how companies drive engagement, grow customer support and enhance employee experiences.
In fact, according to the International Data Corp, global spending for AI will double over the next four years from $50 billion in 2020 to $110 billion in 2024.
But how exactly will AI play a role in the way businesses operate? For starters, it will provide organizations the ability to boost personalization with customers.
With many companies having to shift their services online over the past year, personalized communications have become increasingly important to accommodate each customer’s unique expectations.
Additionally, AI has been able to help companies more accurately predict cash flow and potential delays, which can aid in their overall operations as well as their customer service support.
Along with improving customer service support, AI also has the ability to help customers track their orders easily, report any issues and easily offer a credit or refund if necessary. Doing so not only helps customer service scores, but also helps with retention rates.
AI also has the power to improve the relationships between customers and sales team members. Now, AI can take over menial tasks and provide staff more time to focus on a more empathetic approach to their jobs.
