At the moment, there are millions of job openings ready to be filled. While this normally would be good news for those who have lost their jobs due to the pandemic, companies are struggling to attract new talent.
The pandemic has led professionals to reconsider what they value most in life, and for many, that means rejecting the days of traditional 9 to 5 jobs. Now, flexibility is key to attracting and retaining new talent.
For small businesses struggling to find new workers, this may mean tapping into the gig economy. Gig workers typically create their own hours, work remotely, and may often be less expensive than full-time employees.
Currently, around 36% U.S. workers are part of the gig economy, and if it continues to grow at this rate, over 50% of the workforce will participate in gig-based work by 2027.
This is especially evident amidst the Great Resignation that the economy is undergoing, where workers are more willing to leave their current positions for better job satisfaction. In short, the idea of long-term careers may be gone for now.
So how do businesses incorporate gig workers into their workforce?
Leaders should review all roles and see which ones may benefit from these workers. This will likely include positions in content creating, customer service, and IT.
