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Home News Marketing

ByteDance Wants To Westernize And Become The Next Facebook

In an email to staffers, TikTok’s parent company ByteDance revealed that its flat hierarchy would shift to a formal structure as it looks to become a global company.

Aayat AlibyAayat Ali
November 22, 2021
in Marketing
Reading Time: 2 mins read
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ByteDance Wants To Westernize And Become The Next Facebook

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TikTok’s parent company ByteDance has revealed new goals to compete with Meta (formerly known as Facebook).   

In an email to staffers from early November, the company revealed changes in structure that are brand new to the company.  

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ByteDance has been known for its flat hierarchy where any employee has been able to direct message founder Zhang Yiming on Lark, the company’s version of Slack. However, the firm is creating a more formal structure with six new units being established. 

The company will now have formal components including: an online learning branch, Lark, game development unit Nuverse, and a business-to-business enterprise arm called BytePlus. 

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Employees are questioning why the company is restructuring now and what to expect. 

While there has been no concrete explanation thus far, it can be assumed that ByteDance is looking to expand beyond its video sharing services, establish itself as a more westernized company, and create an organization similar to Facebook. 

TikTok became the first non-Facebook app to surpass 3 billion downloads globally, but it’s only one portion of ByteDance’s business. 

“ByteDance’s overseas layout is not only limited to the short video industry, but also includes some upstream news and music platforms,” said Ashley Dudarenok, founder of digital marketing agencies Alarice and ChoZan. “ByteDance has great ambitions for the overseas markets, and its competition with Facebook has become more apparent.” 

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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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