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Instagram has announced a new hub called the “Creator Lab” which aims to teach influencers and creators how to expand their brand.
“This week we’re announcing the ‘Creator Lab,’ which is programming for creators, by creators,” said Adam Mosseri, head of Instagram. “We believe in the importance of the creator community.”
The Creator Lab will feature three categories: finding your voice, building a community, and thinking long-term.
Through these lessons, influencers will be able to access and share insight and information about the content creator world.
The website will also help creators grow their brand as businesses, boost their revenue, and navigate cross promotions deals.
“Hopefully this is just one more way we can help the creator community more broadly,” said Mosseri.
