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Home News Tech

Meta Outlines What 3D Advertising Could Look Like In The Metaverse

“It is a whole world of possibility that starts with having the right 3D models of your products,” said Ashley Crowder, CEO of VNTANA.

Aayat AlibyAayat Ali
March 25, 2022
in Tech
Reading Time: 1 min read
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Meta Outlines What 3D Advertising Could Look Like In The Metaverse

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Meta is ramping up its advertising campaigns, this time allowing brands on Facebook and Instagram to run three-dimensional ads. 

Through a partnership with ecommerce technology firm VNTANA, companies will have the ability to upload 3D models of products and create ads. 

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This marks another step towards rounding out how advertising in the metaverse may look like, according to Ashley Crowder, CEO of VNTANA. 

“The metaverse is basically the spatial internet,” said Crowder. “It is a whole world of possibility that starts with having the right 3D models of your products.” 

Meta has also teamed up with companies Modiface and PerfectCorp to enable beauty brands to run both 3D and augmented reality ads. 

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Through these new ads, users can have a more interactive experience with images of items that can be purchased. For instance, a user can view a handbag virtually in a much more realistic manner, rather than viewing a two-dimensional photo. 

Source: Reuters
Tags: MarketingTechnology
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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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