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Slack became one of the standout heroes of the pandemic, allowing employees to remain connected as they transitioned to working from home.
However, sticking to text chat proved to have limitations, leading the firm to introduce an audio-only feature called Huddles. Since its launch, Huddles has become the firm’s quickest adopted feature, with 44% of Slack’s enterprise users using the feature on a weekly basis.
To further expand the abilities of Huddles, Slack recently announced it would be revamping the feature to incorporate video chat.
While not necessarily reinventing the wheel, Slack appears to be transitioning to incorporate Zoom-like features to remain competitive in the increasingly crowded video conferencing market.
Although the app has had a one-on-one video chat feature since 2016, the update will add new background options, emojis and stickers, and screen-sharing abilities.
“We’re really focused on an area we think is underserved, which is, how do you get a small team to be able to actually cowork together in a shared digital space?” said Noah Desai, senior vice president of product at Slack.
