Instagram Tries – And Fails – To Be TikTok 2.0

More stories for you

Want To Revolutionize Your Business In 2026? Forget AI — Try the Teal Organizational Model

13 hours ago

New Analysis Shows Which U.S. Cities Offer The Best Conditions For New Businesses

4 days ago

U.S. Office Market Shows First Signs Of Stabilization After Years Of Declines

6 days ago

Singapore Just Became The Most Expensive Place In Asia-Pacific Region To Rent Flexible Office Space

6 days ago

Instagram is continuing to make new changes to its platform in an effort to compete with TikTok. 

The company’s various video formats will be condensed, with all videos under 15 minutes appearing as Reels. 

Advertisements

Reels is the product that is most closely in competition with TikTok, so emphasizing this feature could mean significant changes to how businesses market on the platform. 

However, after making its commitment to a more video-centric platform (which includes a feed that would feature full-screen videos) public scrutiny came swift. Even one of the platform’s most followed users, Kylie Jenner, spoke out against these changes.   

Advertisements

As a result, Instagram’s head Adam Mosseri said the company would be walking back on some of the updates. 

 

View this post on Instagram

 

A post shared by Adam Mosseri (@mosseri)

Without the support of some of its biggest revenue generators, Instagram is at the mercy of the public — at least until it identifies another strategy to set it apart from its competitors. 

Advertisements