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Instagram Tries – And Fails – To Be TikTok 2.0

Without the support of some of its biggest revenue generators, Instagram is at the mercy of the public – at least for now.

Aayat AlibyAayat Ali
July 29, 2022
in Marketing
Reading Time: 3 mins read
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Instagram Tries And Fails To Be TikTok 2

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Instagram is continuing to make new changes to its platform in an effort to compete with TikTok. 

The company’s various video formats will be condensed, with all videos under 15 minutes appearing as Reels. 

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Reels is the product that is most closely in competition with TikTok, so emphasizing this feature could mean significant changes to how businesses market on the platform. 

However, after making its commitment to a more video-centric platform (which includes a feed that would feature full-screen videos) public scrutiny came swift. Even one of the platform’s most followed users, Kylie Jenner, spoke out against these changes.   

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As a result, Instagram’s head Adam Mosseri said the company would be walking back on some of the updates. 

 

View this post on Instagram

 

A post shared by Adam Mosseri (@mosseri)

Without the support of some of its biggest revenue generators, Instagram is at the mercy of the public — at least until it identifies another strategy to set it apart from its competitors. 

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Source: Later
Tags: BusinessMarketing
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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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