Coworking Spaces Embrace Luxury To Woo New, Stable Clients

• Luxury coworking provides a level of professionalism that helps to protect an organizations’ brand image, as well as offering all of the up-to-date technological and amenities needed to operate at maximum efficiency. 
• WeWork’s new executive office suites can include custom branding, private outdoor space, upscale furniture, and amenities.  
• Certain coworking spaces attract a particular type of clientele that desire a high level of success, meaning these spaces have to provide the means for these firms/organizations to achieve (or maintain) this success.  

When companies/firms work out of high-class and luxuriously designed spaces, it bolsters their professional image, as well as inspires confidence in their clients and investors.  

Luxury coworking provides a level of professionalism that helps to protect an organizations’ brand image, as well as offering all of the up-to-date technology and amenities needed to operate at maximum efficiency. 

WeWork recently announced its Executive Suite launch — a new offering geared toward law offices, corporate clients, etc. With this launch, WeWork intends to broaden its pool of customers.  

WeWork Office Suites will include more private executive office suites designed to provide the features of a typical office, but also with the flexible lease terms of a coworking space. These private offices will also target higher-end clients more directly.  

WeWork Global Head of Design Ebbie Wisecarver said that medium and large companies will consider flexible workspaces if they feel exclusive, according to BisNow. According to Wisecarver, enterprise members of WeWork have been asking for these changes and this kind of space.  

These new executive office suites can include custom branding, private outdoor space, upscale furniture, and amenities.  

Executive offices such as these require key privacy features — such as private offices, meeting rooms, suites, and occasionally private outdoor spaces. WeWork hasn’t offered these features before, and this new offering might address these shortcomings.  

WeWork isn’t the only flexspace to offer elevated and upscale spaces 

A few other coworking spaces aim to attract higher-end clients, whether it be creatives or companies or firms.  

NeueHouse in downtown Los Angeles, Calif., attracts upper-end clients by providing amenities such as a cafe and bar (serving coffee in the morning and cocktails at night), as well as broadcast and podcast studios, private offices, conference rooms, private phone booths, screening rooms, wellness rooms and more. It also started out as invite-only, and has attracted many creative icons such as Bob Dylan, Orson Welles, and Lucille Ball. 

From $1,000 a month, Blender Workspace in New York offers private offices to firms. This space offers meeting rooms, lounges, privacy booths, and a hospitality bar.  Its “premium private offices are custom designed to accommodate established professionals and growing teams of 2 to 20+ people,” according to its website. Blender Workspace has established itself as a destination of higher-end clients by its offerings, aesthetic, and location. 

The Yard is home to more than 2,000 companies and thousands of members across 13 New York City, Philadelphia, Boston, and Washington locations.  

“The Yard provides enterprise coworking space for corporations and businesses who love the energy and ease of a coworking environment and also fits the needs of the enterprise,” according to its site.  

For teams of employees 24+, The Yard’s in-house enterprise team will work to provide a customized coworking space that includes dedicated entrances and amenities, single floors for an entire team, exclusive penthouse workspaces, and branding of a firm’s area of the space.  

The Yard has attracted some exclusive and visionary organizations; some of its original members include Uber, Namely, Blue Apron, and Wanderfly.  

These aforementioned spaces are invaluable to the success and culture of today’s workforce. Certain coworking spaces attract a particular type of clientele that desire a high level of success, meaning these spaces have to provide the means for these firms/organizations to achieve (or maintain) this success.  

Offering exclusive or private offices within a coworking space is important for the stability of the coworking space (these businesses tend to be more stable long-term than start-ups), as is just generally listening to the wants of their clientele in an ever-evolving world of work.