7 Strategies To Attract And Retain Top Talent

• In uncertain economic times when many companies are making pre-emptive layoffs, it’s the perfect opportunity to invest into underpriced talent. 
• If you don’t communicate about your financial situation, then some of your more pessimistic employees might start feeling anxious and polishing their resumes. 
• To retain your people in today’s turbulent time, focus on developing your lower and mid-level managers. 

After firing half its workforce, Twitter quickly asked many to come back. Indeed, research from McKinsey finds that even as recession fears grow, 40% of workers plan to quit their jobs. And a survey from Greenhouse, a New York City-based hiring software provider, finds that 57% of 1,500 employees plan to still be actively looking for a new job even if a recession hits. That’s not surprising, and aligns with the early November jobs report, which finds that U.S. employers added 261,000 jobs in October, higher than the 200,000 predicted by economists.   

That might not bode well for many tech companies firing workers. For example, responding to its sharply-falling share price, Meta is laying off 11,000 workers, 13% of its labor force. It’s unlikely that such radical layoffs are a good decision. That’s especially the case since the just-released US labor market report for tech jobs shows continued strength, with tech companies actually adding 20,700 workers in October. 

That includes remote work: job postings for tech positions that specify remote work continue to rise with a year-to-date rate of 34% compared to 27% in 2021 and 22% in 2020. Clearly, remote work seems here to stay. 

So what are the most successful strategies for hiring and retaining talent amid these uncertain economic times, and how can you use these strategies to navigate our increasingly disrupted environment?  

Tip 1: Be Greedy 

“Be greedy when others are fearful, and be fearful when others are greedy.” That Warren Buffet quote applies just as much to investing into talent as it does investing into companies. 

What does that mean? Well, in uncertain economic times when many companies are making pre-emptive layoffs, you have the perfect opportunity to invest into underpriced talent. You’ll get a much higher ROI than in a tighter labor market. And the employees you hire will be more appreciative and loyal than those who had tons of other offers and feel they can easily find a job elsewhere. They’ll be more likely to stick around as the economic situation improves.  

Tip 2: Don’t Go With Your Gut 

Imagine you’re interviewing a candidate for a new job, and you have a sense that something’s up. You’re not sure what it is, but there’s a sense of discomfort. Their resume is terrific, their responses are excellent, they’d be a perfect fit — but your gut just disagrees. What should you do? 

Don’t simply go with your gut! Unfortunately, extensive studies show that our feelings about candidates in interviews offer poor predictions of future employee success. And research indicates leaders tend to be way too confident about the quality of their decisions.  

We tend to favor those who are similar to us and offer them jobs. We’re especially likely to be conservative during uncertain economic times, choosing safer choices — meaning those people who are like us.  

Unfortunately, such reliance on our intuition often serves us poorly, according to the research. As a result, we get discriminatory outcomes in hiring, undermining diversity in race, disability, gender and sex, and so on. That’s a cognitive bias — a mental blindspot — known as the horns effect, where we undervalue those who are different from us. 

What works much better than typical unstructured interviews are structured ones. In such interviews, you ask all candidates the same list of questions and then rate their answer on each question. In addition, notice ways that the applicant differs from you, and then add additional points for these differences, to account for our intuitive under-evaluation of candidates who are different from us.   

Yet despite the extensive evidence supporting such interviews, unfortunately they’re not used nearly enough by leaders, who prefer to trust their intuition over the research. They fall into the cognitive bias known as the overconfidence bias, our tendency to see our decision-making and evaluation abilities as much better than they actually are.  

Tip 3: Focus on Underappreciated Talent 

How do you spot the brilliant, underappreciated talent that others miss? In his new book Talent, the renowned economist Tyler Cowen speaks about focusing on typically underappreciated groups.  

Unfortunately, women are still undervalued compared to their skills and abilities. So are people with disabilities — or supposed disabilities.  

Don’t believe me? Consider a study of managers in 20 Fortune 500 companies, which found men experiencing quicker career progress and getting better salaries. That’s despite women having the same education as men, working in similar industries, staying in the workforce for the same length of time without moving in and out, etc. Another study examined more than 1,000 MBA graduates of the same university to assess their career progress and salaries. The women describe experiencing bias much more often than men, and — when controlling for work experience — the men earned more than women.   

So regardless of any considerations for improving diversity at your company, you’ll want to focus on hiring underappreciated talent such as women and people with disabilities. And of course, you get the additional benefits of diversity. After all, extensive research shows that improving diversity boosts both decision-making and financial performance.   

Tip 4: Put Your Culture, Vision, and Strategy Front and Center 

To recruit the right people, you need to put your culture, vision, and strategy front and center. Yes, it may seem obvious, but it’s done too rarely. Especially at the courting phase, when you’re trying to impress a potential new hire, companies tend to roll out the red carpet and paint themselves in the best possible light. They may downplay more controversial, edgy aspects of their culture, vision, and strategy to help convince the employee to take the offer. 

But believe me, that’s a serious mistake. Put your culture, vision, and strategy front and center, to help you filter out the wrong types of people who won’t be a fit, and to attract the candidates who’ll be a great fit.  

Start with asking candidates about what kind of culture they prefer, to see whether they would be a fit. Then, describe your culture and discuss with candidates any differences between their ideal culture and your culture, to determine fit.  

Have a similar approach to vision and strategy. Ask candidates about what they believe should be the vision and strategy for your company. Then, describe your actual vision and strategy, and explore any differences. While it may seem that rank-and-file hires may not matter much to a company’s vision and strategy, remember that these hires are potential future leaders at your firm and treat them that way. 

Tip 5: Be Transparent With Your Financial Situation 

Being transparent with your finances is important for both recruitment and retention. While it’s wise to do so anytime, it’s especially important in a recession.  

After all, many people might rightly feel anxious about accepting a new job if they’re uncertain about the financial prospects of their new employer. After all, so many companies are rescinding job offers these days: as your prospective new employee is weighing job offers, an assurance of financial stability is very helpful. Or — if there are some risks in worst-case scenarios — at least the new employee is going into the situation with their eyes open. 

The same idea applies to retention. If you don’t communicate about your financial situation, then some of your more pessimistic employees might start feeling anxious and polishing their resumes. No one wants to be caught in a new round of layoffs spurred by executive fears around a recession.   

After all, it’s much easier to find a job when you already have one, which explains part of the reason that so many people are leaving their jobs for new ones right now. 

Overcommunicate rather than sending out one email and that’s it. Otherwise, you’ll fall into the cognitive bias of the false consensus effect, assuming other people share the same beliefs and information that you do. Your employees might miss an email: it’s better to use multiple channels of communication several times to hit everyone. 

Tip 6: Focus on the Bosses  

To retain your people in today’s turbulent time, focus on developing your lower and mid-level managers. Research by Vistage, which brings together C-level executives from middle-market businesses, shows that the quality of bosses is key to driving employee satisfaction and retention. Of course, good bosses also help improve productivity and performance, which is another important benefit.  

What about if you work in a Fortune 500 company? Well, it’s not only middle-market companies where managers matter. Google discovered this to its chagrin in 2002, when it launched an experiment by getting rid of all bosses. It didn’t go well: too many people went directly to Larry Page with interpersonal conflicts, expense reports, and similar issues.  

Google decided to study what makes for good bosses, and launched Project Oxygen to apply data-driven analytics to determining whether and how managers matter. It uses internal company ratings to compare managers based on ratings by employees. And what Google found was that the higher-scoring managers had better retention on their teams. Moreover, employees with bosses who scored higher consistently reported that they had greater happiness, and more satisfaction with work-life balance, innovation, and career development.  

More broadly, a Gallup survey indicates that 75% of employees resign their positions due, to a large extent, to a negative relationship with their supervisor. Thus, a focus on the bosses will pay off, regardless of the size of your company. 

Tip 7: Boost Remote and Hybrid Work 

For both retention and recruitment, you’ll want to improve remote and hybrid work. A recent survey by the Society for Human Resources reports that 48% of survey respondents will “definitely” look for a full-time WFH job in their next search. To get them to stay at a full-time job with a 30-minute commute, they would need a 20% pay raise. For a hybrid job with the same commute, they would need a pay raise of 10%.   

In a similar vein, over 60% of respondents to a Morning Consult survey indicated if a job offered remote work, they would be more likely to apply. Likewise, 64% of respondents to an ADP Institute survey shared they would consider searching for a new position if forced to come into the office full-time, including 71% of 18⎻24-year-olds.   

It’s not only surveys. An NBER paper reported on a study of a real-world company, Trip.com. The study randomly assigned some engineers, marketing workers, and finance workers to a hybrid work condition and some others in the same roles to full-time in-office work. Guess what? Those who worked on a hybrid schedule had 35% better retention, and the engineers wrote 8% more code.  

My own clients report the same findings. For example, consider the University of Southern California’s Information Sciences Institute, which carries out basic and applied research in machine learning and artificial intelligence, networks and cybersecurity, high-performance computing, microelectronics, and quantum information systems. It was going to adopt a policy of three days in the office in the fall of 2021. But with my advice, ISI decided to adopt a team-led, flexible model, with team leaders determining what’s best for their teams, defaulting toward more flexibility and remote work rather than less.  

We ran a survey in August 2022 that asked staff to rate the current team-led policy compared to the intended policy of three days in the office. The survey showed that 71% of staff thought the team-led model was “much better” and 13% believed it’s “better.” It made 63% of respondents “much more likely” to recommend working at ISI to their peers, and 11% “more likely.” 70% report being “very satisfied” with their current balance of remote/in-office work arrangements, and 25% report being “satisfied.” Clearly, the flexible team-led approach that facilitated more remote work boosted both retention and recruitment at ISI.  

Using these seven tips, you’ll be much better positioned than your competitors to not only survive, but thrive in these uncertain times. The winner of the war for talent will claim the future.