What’s going on:
Meta, the parent company of Facebook and Instagram, is set to launch a new platform “Threads” this Thursday, according to CNBC. The app is a text-based conversation platform that offers a microblogging experience similar to Twitter, according to the Associated Press.
The timing of the launch arrives when there is growing user frustration over recent changes implemented at Twitter. These changes include a requirement for users to pay for account verification and a limit on the number of tweets users can view each day.
Why it matters:
The introduction of Threads could potentially reshape the social media landscape, particularly if dissatisfied Twitter users decide to migrate to the new platform. This launch could have broad reaching implications for workers who rely on social media platforms for their jobs, such as digital marketers, journalists, influencers, and social media managers. If Threads gains significant traction, these professionals may need to adapt their business strategies and skills to effectively utilize this new platform.
How it’ll impact the future:
If successful, Threads could disrupt the dominance of Twitter in the microblogging space. This move will likely lead to increased competition among social media platforms.
The emergence of Threads could push businesses and organizations to evolve their digital communication strategies. Workers who manage social media accounts may need to familiarize themselves with the new platform and adjust their content strategies accordingly if they plan on utilizing the new platform. Additionally, the potential migration of users from Twitter to Threads could impact the reach and effectiveness of social media campaigns, affecting roles in marketing, public relations, and customer service.