• Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Maximize Flexible Space Revenue
Home News Business

Peloton Enters the Workplace with Peloton for Business

The gym equipment company is expanding into workplaces by allowing employers to offer its app as an employee benefit — along with discounts on its gym equipment.

Dominic CatacorabyDominic Catacora
August 18, 2023
in Business
Reading Time: 2 mins read
A A
Peloton Enters the Workplace with Peloton for Business

More stories for you

Klarna Cuts 40% Of Jobs As AI Starts Relacing Human Roles

Klarna Cuts 40% Of Jobs As AI Starts Relacing Human Roles

13 hours ago
Nissan Axes 11,000 More Jobs As Automotive Industry Remains Stuck In Reverse

Nissan Axes 11,000 More Jobs As Automotive Industry Remains Stuck In Reverse

13 hours ago
Why the Best Future-of-Work Strategy Is a Product Strategy

Why The Best Future-of-Work Strategy Is A Product Strategy

2 days ago
McDonald's To Hire 375,000 U.S. Workers In Ambitious Summer Push

McDonald’s To Hire 375,000 U.S. Workers In Ambitious Summer Push

2 days ago

What’s going on:     

Peloton Interactive Inc., known for its home gym equipment, is looking to reposition itself as a workplace perk through an initiative called Peloton for Business, according to Bloomberg. The new initiative is targeting small and midsized business clients by making it easier for them to offer Peloton services to their employees and customers.  

The company plans to expand into businesses by allowing employers to offer its app as a worker benefit, along with discounts on gym equipment. Peloton also stated that it aims to expand its presence in seven areas, including: hotels, corporate wellness, apartment buildings, education, health care, and neighborhood gyms.  

Advertisements
Nexudus - Tech Stack Lovers

Why it matters:  

Peloton’s move comes at a time when it tries to recover from negative impacts of the post-pandemic economy that severely affected its finances, according to Bloomberg. It’s reported that the company faced an inventory glut, five consecutive quarters of sales declines, and a stock rout that erased over 90% of its value. Peloton’s repositioning is part of a broader strategy to meet customers where they are and adapt to changing market conditions in the workforce. Its foray into the corporate wellness market reflects a shift in focus and an attempt to tap into a growing trend of businesses prioritizing the health and well-being of employees and customers. 

How it’ll impact the future:    

As businesses prioritize the health and well-being of their employees, offerings like Peloton for Business could become a standard part of employee benefits packages. These kinds of offerings could impact attraction and retention strategies at businesses. Peloton’s strategy to go where the customers are is a move that could encourage other companies in the fitness and wellness sector to target workplaces.  

Advertisements
Maximize Flexible Space Revenue
Advertisements
Subscribe to the Future of Work Newsletter
Source: Bloomberg
Tags: BusinessWork-life Balance
Share5Tweet3Share1
Dominic Catacora

Dominic Catacora

Dominic Catacora is a Staff Writer for Allwork.space. He is based in Pittsburgh, PA. He graduated from Radford University in 2017 with a Bachelor of Science degree in Media Studies - Journalism. He has previously covered the Historic Triangle as a journalist living in Williamsburg, Va, and is now focused on writing related to the future of work.

Other Stories Recommended For You

Klarna Cuts 40% Of Jobs As AI Starts Relacing Human Roles
News

Klarna Cuts 40% Of Jobs As AI Starts Relacing Human Roles

byAllwork.Space News Team
13 hours ago

Klarna CEO Sebastian Siemiatkowski shared that the Swedish fintech company has reduced its workforce by nearly 40%, shrinking from 5,000...

Read more
Nissan Axes 11,000 More Jobs As Automotive Industry Remains Stuck In Reverse

Nissan Axes 11,000 More Jobs As Automotive Industry Remains Stuck In Reverse

13 hours ago
Why the Best Future-of-Work Strategy Is a Product Strategy

Why The Best Future-of-Work Strategy Is A Product Strategy

2 days ago
McDonald's To Hire 375,000 U.S. Workers In Ambitious Summer Push

McDonald’s To Hire 375,000 U.S. Workers In Ambitious Summer Push

2 days ago
Advertisements
Yardi Kube automates flex and coworking operations
Advertisements
Disaster Avoidance Experts

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00