International Workplace Group (IWG) — a global rival of WeWork — has not only been taking over old WeWork spaces, but it’s also moving towards other means of expansion in the U.S.
As reported by the Hartford Business Journal, IWG plans to expand its footprint from 16 to about 30 locations by the end of next year in Connecticut. This expansion is not just a business growth strategy but is suggestive of the changing dynamics of the workforce and the future of the coworking industry.
The pandemic initially hit coworking spaces hard, but as the world adapts to new work norms in the post-pandemic economy, companies like IWG are experiencing rapid growth. IWG’s expansion in Connecticut, involving the opening of new sites in various cities, is driven by the increasing adoption of hybrid work models and flexible work environments in 2023.
IWG’s strategy involves a “capital-light” approach, partnering with landlords to utilize existing office spaces, which is both cost-effective and efficient. This approach also is reported to benefit landlords by filling long-vacant office spaces.
The company’s expansion is a response to the growing demand for suburban workspaces, catering to those professionals who prefer not to commute to downtown city centers. Additionally, the flexibility to work from various locations appeals to professionals who need to be closer to clients or colleagues.
IWG, with over 4,000 shared workspace locations worldwide, reflects a striving global competitor for flexible workspaces. The company’s expansion in Connecticut is a prime sample of markets on a global scale where IWG is present.
The workforce becomes increasingly hybrid, flexible, and decentralized — a trend that is likely to continue shaping the workforce in the coming years. As companies and employees adapt to this new normal, the demand for coworking spaces like those offered by IWG is set to increase with time.