Lowe’s Cuts DEI Initiatives Following Pressure from Activists

Home improvement giant Lowe’s has decided to scale back its diversity, equity, and inclusion (DEI) initiatives in a move that follows a rising trend of companies reevaluating their DEI commitments in a polarizing political environment.  

According to a memo shared with the Associated Press, Lowe’s will no longer participate in the Human Rights Campaign’s annual workplace inclusion survey and will cease sponsoring events outside its core business areas. Additionally, the company plans to consolidate its employee resource groups (ERGs) for diverse employees into a single organization.  

In the memo, Lowe’s said it intends to focus its efforts on areas like safe and affordable housing, disaster relief, and skilled trades education. 

USA Today reports that the decision aligns with a noticeable trend where corporations are retreating from DEI commitments under pressure from conservative activists, including Robby Starbuck, who previously launched a boycott campaign of Harley-Davidson and recently made threats against Lowe’s leadership. 

Lowes’ decision to scale back its DEI initiatives follows other notable companies including Harley-Davidson, John Deere, Tractor Supply, and Jack Daniels.  

Critics of this decision argue that these DEI retreats mark a troubling rollback of years of efforts to combat systemic inequality and discrimination across the workplace.  

The rollback of DEI initiatives at Lowe’s may also be a ripple effect following the Supreme Court ruling against college affirmative action programs last summer. This judicial decision appears to have influenced several corporate strategies in 2024 and has led many business leaders to reexamine the long-term viability and necessity of DEI programs.  

However, diversity advocates argue that abandoning these programs is short-sighted and misaligned with future business trends.