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More Than 1.5 Million Americans Make A Full-Time Living As Digital Creators

Digital creators now account for over 10% of all full-time jobs that rely on the internet in the United States.

Allwork.Space News TeambyAllwork.Space News Team
May 2, 2025
in News
Reading Time: 1 min read
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More Than 1.5 Million Americans Make A Full-Time Living As Digital Creators

In 2008, around 3 million Americans held jobs tied to the internet. Today, that number stands at more than 28.4 million.

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A new report by the Interactive Advertising Bureau (IAB) has shown that more than 1.5 million Americans now work full-time as digital creators or social media influencers, which is a dramatic rise in the sector that’s transforming online employment.

The number of full-time creators has grown nearly eightfold since 2020. Digital creators now account for over 10% of all full-time jobs that rely on the internet in the United States.

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The report also emphasizes the swift growth of internet-driven employment overall. In 2008, around 3 million Americans held jobs tied to the internet. Today, that number stands at more than 28.4 million.

Compared to traditional media’s steady 5% annual growth, the creator economy is expanding at five times that rate. Platforms such as YouTube, TikTok, and Instagram continue to attract more individuals seeking to build careers through direct audience engagement and online content.

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Nexudus - Tech Stack Lovers

For independent musicians and artists, the findings spotlight both opportunity and competition. While the path to building an online career has become more accessible, the crowded field demands strategic content creation, consistent posting, and strong audience connection.

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Source: Interactive Advertising Bureau (IAB)
Tags: North AmericaRemote WorkTechnologyWorkforce
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Allwork.Space News Team

Allwork.Space News Team

The Allwork.Space News Team is a collective of experienced journalists, editors, and industry analysts dedicated to covering the ever-evolving world of work. We’re committed to delivering trusted, independent reporting on the topics that matter most to professionals navigating today’s changing workplace — including remote work, flexible offices, coworking, workplace wellness, sustainability, commercial real estate, technology, and more.

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