U.K. firms are being warned they are missing out on recruiting workers because of a lack of transparency over pay.
A campaign was launched in Britain calling on employers to publish salary bands in job adverts amid a growing expectation from jobseekers for openness around pay.
New research by communications agency Jack & Grace suggested that two in three people were unlikely to apply for a role if no salary is listed.
A survey of 2,000 people also found over half of respondents would be willing to share their own salary if it would help to reduce pay inequality.
The data points to a clear shift in attitudes, particularly among younger workers, who increasingly expect openness around pay as standard, said the report.
Two in five respondents said they had discovered a colleague in the same or similar role was paid differently.
Laura Chambers, co-founder of Jack & Grace, said: “The data sends a clear message. Today’s workforce expects transparency – and employers that don’t get on board are missing out on talent, particularly among younger candidates. Pay clarity isn’t just a fairness issue, it’s a recruitment and retention strategy.”
Jack & Grace said it was launching a campaign calling on employers to join the growing movement of businesses that are pushing fairer, more transparent hiring.
