Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
For years, automation research has focused on which jobs might disappear. New evidence published in Nature suggests a different story is unfolding instead: many jobs aren’t vanishing, but rather are being rebuilt (often from the bottom up).
An analysis of more than 167 million U.S. job postings between 2010 and 2018 shows that the most dramatic changes in skill requirements are occurring in lower-skilled, lower-paid occupations, not high-end professional roles.
This is a huge transformation in how work is structured in the information age, as technology reshapes tasks within jobs rather than eliminating them outright.
Skill Change Hits Lower-Wage Work Hardest
Across 721 occupations, jobs requiring fewer skills, less education, and lower pay experienced greater change in what employers ask of workers than higher-skilled roles. The pattern held regardless of how “skill level” was measured — whether by pay, education, or complexity of required abilities.
Manual, frontline, and operational roles saw the most movement. Occupations tied to agriculture, construction, transportation, and material handling changed far more than jobs in management, finance, or computing, where skill requirements remained comparatively stable.
While some advanced degree roles evolved faster than bachelor’s-level jobs, both shifted far less than occupations that typically require only a high school diploma or associate degree.
Upskilling, Not Deskilling
Importantly, the changes point toward upskilling rather than erosion of job quality. Lower-skilled occupations increasingly incorporate capabilities once associated with higher-skilled work, narrowing the skill gap between tiers of the labor market.
This convergence aligns with other wage trends over the past decade, during which earnings for lower-wage workers rose faster than expected, easing some measures of inequality. Rather than being displaced, many workers appear to be adapting under growing pressure.
Small Businesses and Rural Markets Face Bigger Leaps
The pace of change isn’t evenly distributed. Jobs at smaller employers and in smaller labor markets require sharper skill upgrades than those at large firms and in major metro areas.
Large organizations tend to sit closer to the “skill frontier” and evolve incrementally. Smaller companies and rural markets, by contrast, are often catching up — forcing workers to make larger jumps in required capabilities over shorter periods.
Geographically, upskilling pressure is higher in rural regions than in dense coastal metros, highlighting a growing divide in how technological change is experienced across the country.
Reskilling Pressure Differs by Race and Gender
Because lower-skill jobs are not evenly distributed across the workforce, the pressure to reskill does not fall evenly either.
The research found that women and non-white workers are more likely to be employed in lower-skill occupations. Since these jobs experienced greater skill change, these groups face higher overall reskilling pressure.
Male workers, on average, are more concentrated in higher-skill occupations that saw slower changes. White and Asian workers are also more likely to work in roles with higher educational requirements and lower rates of skill change.
The difference does not mean that women or non-white workers need to learn more skills overall, but that the skills they must learn tend to be more different from what they already have.
Technology Still Drives the Change
Technology remains the central force behind the transformation. Digital and IT-related skills are spreading across a wide range of occupations, from gaming and hospitality to energy and manufacturing.
Examples include traditionally non-technical roles adding data analysis, compliance, or environmental monitoring responsibilities. Rather than replacing workers, technology is altering how human and machine tasks interact.
This trend challenges older theories that predicted widespread job loss among routine workers. Instead, many such roles are evolving into more complex positions that blend technical, analytical, and operational skills.
What This Means for the Labor Market
The findings point to a quieter but profound restructuring of work. Large firms and major cities may now experience slower, steadier evolution, while smaller employers and markets undergo sharper transitions as they catch up.
For workers, the implications are mixed. Skill upgrades can lead to better pay, stronger bargaining power, and improved mobility — but only if workers have access to training, time, and support. Without that, the pressure to reskill risks reinforcing existing inequities.
As the labor market continues to evolve, the central question is no longer which jobs will disappear — but who bears the cost of constant adaptation, and whether policy, education, and employers are prepared to meet it.
