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Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
The U.S. workforce’s composition is now spanning five generations from Gen Z to baby boomers.
This multigenerational blend is set to grow in the coming years, with projections suggesting that by the decade’s end, the share of workers over the age of 55 will rise to 25% — up from 20% in 2011, according to Fortune. These changes in workforce demographics place more pressure on cities to cater to this diverse age group.
As a result, mid-size cities are emerging as attractive hubs for a multigenerational workforce. A recent LinkedIn article analyzed this trend, highlighting successful metro areas that are hiring from every generation at higher rates than anywhere else in the country.
Austin, Texas, tops the list, having become a magnet for millennial job seekers. The city’s appeal stems from its reputation as a top place to live in the U.S., driven by its growth in the tech field, affordable housing, and vibrant culture. However, Austin isn’t alone in this trend. Other cities such as Raleigh, N.C. (#2), Denver, Co. (#3), and Nashville, Tenn. (#4) are also attracting working professionals. These cities are reportedly offering a blend of unique job opportunities, cultural richness, and outdoor activities, according to LinkedIn.
One significant factor behind this trend is the rise of remote work. The post-pandemic economy has shown that job seekers don’t necessarily need to target large and expensive cities to find solid jobs. Instead, mid-sized cities like Austin and Nashville have emerged as more cost-effective alternatives for many, providing both job opportunities and a quality of life that resonates with professionals in all age brackets.
Academic institutions also boost a city’s attractiveness, according to the LinkedIn report. The Raleigh-Durham-Chapel Hill area, known as the Research Triangle, boasts prestigious institutions like Duke University and the University of North Carolina at Chapel Hill. These academic hubs have been shown to attract a diverse range of professionals, from fresh graduates to seasoned experts.
Current workforce trends and migratory patterns are all pointing towards cities that strike a balance between flexible work opportunities while living a fulfilling lifestyle.
