Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
- As automation and the gig economy rise, companies are cutting back on traditional holiday bonuses, reducing financial rewards for workers.
- Gig workers and those in automated roles often miss out on bonuses, leading to feelings of being undervalued and disconnected.
- Companies are shifting to non-monetary rewards or performance-based bonuses to maintain employee morale and recognition without the financial strain of traditional bonuses.
As the end of the year approaches, the familiar excitement for festive bonuses — a financial reward that employees look forward to with anticipation — seems to be fading into the past.Â
Once a staple of the corporate world, these end-of-year bonuses are becoming an increasingly rare sight as companies look for ways to reduce costs and streamline operations.
For workers, this is leaving a palpable sense of disappointment and a stark reminder of how quickly the workplace is changing into something nearly unrecognizable.Â
The Decline of the Traditional Holiday Bonus
Holiday bonuses have long been a symbol of corporate goodwill — a way for companies to show appreciation for employees’ hard work over the year.Â
Traditionally, these bonuses have helped workers through the expensive winter season, offering a bit of extra financial breathing room for gifts, travel, and festivities. But this norm has changed significantly in recent years, particularly with the rise of automation and the gig economy.
While many employees look forward to and expect year-end or holiday bonuses, a dwindling number of businesses provide them.Â
According to a Bureau of Labor Statistics report, just 14% of workers at companies with fewer than 100 employees received a year-end bonus, and only 9% received a holiday bonus.
Even larger corporations, once synonymous with generous year-end bonuses, are beginning to scale back or abandon the practice altogether.
Why the Cutbacks?
The answer goes beyond simple budget cuts and lies in two major forces reshaping the workplace: automation and the rise of the gig economy.Â
As businesses increasingly rely on technology to replace human labor, particularly in routine or repetitive tasks, the need for a large, full-time workforce diminishes.Â
For example, the automation of everything from manufacturing to customer service has led companies to reassess their headcount, resulting in fewer employees being eligible for traditional bonuses.
In parallel, the gig economy has expanded quickly in recent years, with many workers now classified as independent contractors rather than full-time employees.Â
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Gig workers—whether they’re driving for Uber, freelancing in the creative sector, or delivering for food apps—aren’t entitled to the same benefits as their full-time counterparts, including holiday bonuses.Â
While gig work offers flexibility, it comes with the trade-off of fewer financial perks that are standard in more traditional employment settings.
The Gig Economy’s Impact
Gig work, for all its flexibility and convenience, has fundamentally altered the way many people approach their careers. It’s no longer uncommon for workers to juggle multiple part-time roles across different platforms, none of which offer the benefits or stability that come with full-time positions.Â
As companies embrace this more flexible model, employees no longer receive the predictable financial bonuses associated with their traditional counterparts.
While some gig platforms, like Uber and Lyft, offer their workers access to tips and occasional perks, these are often far from the year-end bonuses that employees in full-time roles used to receive.Â
And unlike full-time employees, gig workers don’t always have consistent income, which makes the absence of a holiday bonus even more pronounced.
The Rise of Automation and Leaner Operations
Another contributing factor to the fading tradition of holiday bonuses is automation.Â
As AI, robotics, and machine learning take on an increasing array of tasks, many companies are finding that they no longer need to maintain large human workforces.Â
This reduction in workforce numbers means fewer people are around to receive bonuses at the end of the year.
For example, large-scale retail and logistics companies — such as Amazon — have relied heavily on automation in their fulfillment centers, using robots to handle inventory, package products, and even sort deliveries.Â
These innovations streamline operations and cut costs, but they also reduce the number of human workers eligible for bonuses, and in some cases, even reduce the overall number of employees during peak seasons.
Smaller companies, meanwhile, may face rising costs tied to maintaining manual labor forces as automation becomes cheaper and more efficient.Â
In an effort to stay competitive, many businesses are opting to reduce or eliminate bonuses altogether.Â
After all, when margins are tighter and overheads are larger, bonuses are often the first line item to be cut.
The Impact on Worker Morale
For many employees, holiday bonuses serve as a tangible recognition of their hard work and contributions throughout the year. As well as being a financial boost during an expensive time, bonuses help reinforce a sense of belonging and recognition within the company.Â
Without them, employees may feel less appreciated and more disconnected from the organizations they work for.
The absence of bonuses can also lead to feelings of insecurity.Â
When job stability is already feeling increasingly rare, many workers look to year-end bonuses as an indicator of their job’s health and future.Â
“Many workers look to year-end bonuses as an indicator of their job’s health and future.”Â
When companies start cutting back on this perk, employees may start to wonder if their future at the company is as uncertain as their holiday bonus.
Reimagining the Holiday Bonus
While traditional holiday bonuses may be waning, companies still have an opportunity to create meaningful ways to recognize and reward their employees.Â
Many businesses are shifting towards non-monetary forms of appreciation, such as extra time off, flexible working hours, or public recognition within the company.Â
These initiatives can still encourage goodwill and maintain employee morale without the hefty financial commitment.
Some companies are opting for performance-based bonuses that are tied to individual or team achievements, allowing businesses to reward employees based on their contributions rather than a blanket, across-the-board bonus.Â
This model can be more sustainable for companies that rely on automation or have smaller, more flexible workforces, while still recognizing the efforts of those who help drive success.
The Future of the Holiday Bonus
For many workers, the dream of a large, end-of-year check may remain a relic of the past, but there’s still room for businesses to find creative ways to recognize and appreciate their teams.Â
Whether through smaller, more personalized rewards or a move to performance-based bonuses, companies can still create a sense of connection and celebration during the holiday season.
In the age of automation and the gig economy, employees are adjusting to a new normal — one where flexibility, innovation, and adaptability take center stage.Â
But just as in years past, the desire to feel valued, particularly at the end of a challenging year, remains a universal constant. It’s up to companies to find new ways to deliver that sense of recognition without relying solely on the outdated tradition of the holiday bonus.
