Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018
Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?
October 23, 2018
Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.
October 2, 2018
Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.
October 1, 2018
Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.
September 24, 2018
About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…
August 15, 2018
LiFi technology turns your lights into a wireless network Benefits include improved security, connectivity and location-based services LiFi is expected…
June 12, 2018
The world of SEO is constantly changing and using the right keywords can greatly help you market your workspace Google…
June 6, 2018
Technology enables flexibility to match the uncertain future for many businesses. A cultural shift is taking place where CRE is…
May 7, 2018