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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

  • Workforce
    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

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    How To Post On Social Media About Losing Your Job

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    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

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    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
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    Can Female-Centric Coworking Spaces Work?

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

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    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

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    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
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    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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How To Engage Your Community Using Instagram Reels

byKate Tattersfield
January 21, 2021
in Marketing
Reading Time: 7 mins read
A A
Alex AWS Articles Templates

Learn how to make the most of Instagram Reels for your flexible space.

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  • Instagram Reels enables users to record and post short 30-second video clips.
  • Now’s the ideal time to start publishing Reels, as competition is still low.
  • This guide explains how to make the most of Reels for your flexible space.

Instagram introduced Reels on 5th August 2020, so don’t feel guilty if it passed you by (you probably had more pressing things on your mind).

So far, the feature has been somewhat underutilised by the coworking sector. In fact, while researching for this article, we found that while many operators were making use of IGTV, most were yet to post their first reel. 

What is an Instagram Reel?

Reels enable users to record, edit and post short 30-second videos clips. Audio, soundtracks and other effects can be added prior to sharing a reel with your followers (and, if you have a public profile, the entire Instagram community). There are some similarities between Instagram’s Reels and TikTok — but that’s a conversation for another day. 

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Why bother with Reels?

Reels can be a quick and easy way to publicise short messages and updates to your coworking community and followers. You don’t need any special editing skills or equipment — just the Instagram app, a smartphone and something fun to share. Video content is proven to get the most engagement on Instagram, so it’s definitely worth a try.

How to watch an Instagram Reel

How to find and watch a Reel. Follow Allwork.Space on Instagram!

You can view users’ reels in a few different ways. Reels from accounts you follow will automatically pop in up your feed and Instagram Stories. If you want to look at a specific user’s reels, go to their profile and tap (or click, if on desktop) the Reels icon. 

You can also check out public users’ reels by tapping the Reels icon situated at the bottom of the app on your phone, as well as on the Explore page. Instagram’s Explore page curates content for users based on what and who they have engaged with in the past. 

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Explore showcases feed, IGTV, and Reels posts. Identifying a reel is easy because it’ll have the icon in the bottom left of the content (and, of course, it’ll be a video as opposed to a static post). Keep in mind that Instagram experiments with its layout from time-to-time.

Explore on desktop:

Explore on mobile:

Sonos Roam

Public account

If you’re a business, it’s likely that you’ve chosen a public account. When a public user shares a reel, it is automatically uploaded to Explore, and it can also be shared with followers so that it shows on their feed.

Private account

Private users can publish a reel so that only their followers see it. This means that other users won’t be able to use the original audio clip, and people can’t share these reels with others who don’t already follow the account.

How to create an Instagram Reel

Don’t get too tied up in these instructions! Sometimes the easiest way is to dive in and just have a go (it’s probably more intuitive than you think). Remember, you can practice and don’t necessarily have to publish what you record.

1. Open the Instagram Stories camera and tap Reels.

2. Take a look at the editing tools on the left hand side (e.g. audio, effects and timer) — you can add effects before and after filing your clip.

Audio: You can use a song from Instagram’s music library or use your own original audio when you record the reel. If you have a public Instagram account, people will be able to create reels with your audio by selecting “Use Audio” from your reel.

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AR Effects: You can choose from various effects created by Instagram and others. When you view a reel featuring an AR effect, the name of the effect and its creator is shown.

Timer & Countdown: You can pre-determine the amount of time you want to record, e.g. 10 seconds. If you want to record hands-free, you can set a timer that gives you a 3-2-1 countdown when you tap record. 

Align: The Align tool is particularly handy if you want to upload multiple clips because it enables you to line up objects from the previous clip to ensure smooth transitions.

Shit sit-stand desk

Speed: You can speed up or slow down your video and/or audio in order to create slo-mo or accelerated videos, or simply stay on the beat of a song. 

3. Hold the record button to film in real time or upload a pre-recorded video from your camera roll; the progress bar will tell you how much recording time you have left for your reel. 

4. Add any additional effects before publishing your reel — at this point you may want to add text, drawings, stickers and if you haven’t already, a song clip.

5. Now it’s time to publish your reel; when you reach the post screen you can add a cover image, caption and hashtags, tag friends and select where you want it to be shared.

As well as posting to explore, you can publish your reel to your feed, as a direct message to selected profiles and to your Instagram Stories (which will be visible for 24 hours). 

Currently, it’s not possible to view insights for a reel within Instagram Insights. Monitor the number of views, likes and comments to get a feel for how your followers are engaging. 

Live Receptionists

What could I post on Instagram Reels?

We’d recommend experimenting with your reels to find out what works best for your space. Try out a few different approaches and then reflect on what your followers engaged with most and why.

Here are a few examples we’ve come across to get you started:

Example 1: Treat followers to a mini tour

OfficerRnD_ Flex Startup Program_Illustration_Square_AllWork_300х250

Example 2: Share informative/educational content

Example 3: Showcase products, spaces and services

How are Reels different from IGTV?

Instagram TV (IGTV) is a feature that allows you to share longer-form videos on Instagram. Reel videos are limited to 30 seconds and regular post videos are capped at 60 seconds, however with IGTV you can upload up to 60 minutes’ worth of content from the web or 15 minutes from mobile.

2023 Media Kit Allwork.Space

You could use IGTV to publish the following:

  • A focused video series
  • Workshops, seminars or tutorials
  • Behind the scenes footage, e.g. of the build/fit out process
  • A one-off event (in-person or online)
  • Interviews with members, employees and funders

Example 1: A thank you to members

Example 2: Championing your team

Example 3: Interviewing a founder

If you’ve been contemplating having a go at creating a reel, now’s the time.

Competition is still low and it’s a great tool for communicating with your members virtually during the pandemic. You can also embed your reels on your website and newsletters to maximise your reach.
Go on — give #reels a go today and tag Allwork.Space!

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Tags: Coworking
Kate Tattersfield

Kate Tattersfield

London-based lit zine enthusiast, music lover and freelance writer specializing in the flexible workspace industry.

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