Marketing
How To Attract Members To Your Coworking Space Through Video
Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.
February 26, 2019
15 Expert Tips On Building A Successful Coworking Events Strategy
Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.
December 27, 2018
Coworking Events: Why It Pays To Play The Long Game
Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.
December 26, 2018
Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar
Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.
December 13, 2018
Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson
Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.
December 10, 2018
Your Flexible Workspace Logo Is Not Your Brand
If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’
Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.
November 27, 2018
5 Easy Steps To Start Using Content Marketing At Your Coworking Space
Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
How To Build A Customer Persona For Your Coworking Space
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
How To Turn Your Coworking Members Into Advocates
Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.
October 31, 2018
New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018
Why You Shouldn’t Use Facebook To Build Your Coworking Community
Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?
October 23, 2018
BE Offices Converts To Renewable Sourced Energy
UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.
October 16, 2018
