Marketing
Why Coworking Needs A New Definition
During the AIA event in New York, flexible workspace experts discussed how coworking has evolved into something that’s not really coworking and why we need a new definition for it.
November 5, 2018
Gensler: “Designing For The Human Experience Is The Future Of Design”
Gensler’s design forecast, ‘Shaping the Future of Cities’, reinforces the idea that the future of work is all about the human experience. Here are the 6 main trends that will influence the future of workplace design, according to Gensler.
November 2, 2018
CBRE Launches New Coworking Brand, Hana
CBRE has announced the launch of ‘Hana’, a new coworking brand led by Andrew Kupiec, former Zipcar COO. Hana will provide private flexible offices for corporate teams alongside classic coworking memberships, which poses a significant challenge to the likes of IWG, Knotel and WeWork.
November 1, 2018
Workplace Nightmares: The Worst Things That Can Happen To A Coworking Operator
Running a workspace is not easy and even when they’re dealing with chaos, managers have to put on a brave face and smile through it. To celebrate Halloween, here are five workplace nightmares that coworking managers (sometimes) have to deal with.
October 31, 2018
How To Turn Your Coworking Members Into Advocates
Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.
October 31, 2018
Digital Mail Is Eating Your Lunch: Here’s What To Do About It
Digital mail scanning services pose an excellent opportunity to drag traditional mail forwarding processes into the 21st century, and gain more virtual office clients while you’re at it. Here’s how to jump onboard.
October 26, 2018
New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018
Why You Shouldn’t Use Facebook To Build Your Coworking Community
Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?
October 23, 2018
Free London Coworking Initiative Develops Creative Skills In Young People
Creative Works, a free coworking initiative in the UK, will help marginalised people gain valuable skills and training for future employment prospects
October 17, 2018
Niche Coworking For Music Industry Pros: A Q&A With Indo Nashville’s Kate Richardson
InDo Nashville is a niche coworking space that offers artists, managers, attorneys, PR firms and more a space to do high stakes work with industry peers and superstars alike.
October 16, 2018
BE Offices Converts To Renewable Sourced Energy
UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.
October 16, 2018
Why Businesses Need To Create A More Inclusive And Sensitive Community Around Alcohol
A lawsuit against two current WeWork employees blames the company’s “frat-boy culture” and illustrates the problems of mixing alcohol and business. Melissa Saubers, founder of Cowork Waldo and President of the Kansas Coworking Alliance, offers advice on how to cultivate a more inclusive and sensitive community, and why it’s often best to leave alcohol out of business events entirely.
October 15, 2018
Generation Z Can’t Wait To Spice Up Your Coworking Community
New research finds that Generation Z want fun, social workplaces with an emphasis on wellbeing, making them a perfect fit for community-focused coworking spaces.
October 12, 2018
After More Than A Decade, ‘Co-Working’ Is Now Officially ‘Coworking’
After years of campaigning from industry leaders, the Associated Press Stylebook finally removed the hyphen from “co-working”
October 10, 2018
The GCUC Experience Through The Eyes Of A Digital Nomad
Digital Nomad, Robert Kropp, shares the GCUC experience through the eyes of a digital nomad.
October 5, 2018
