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Marketing

Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?

By: Cecilia Amador

November 21, 2018

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How To Build A Customer Persona For Your Coworking Space

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

By: Jo Meunier (née Disney)

November 19, 2018

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How To Turn Your Coworking Members Into Advocates

Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.

By: Guest Contributor

October 31, 2018

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New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)

Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.

By: Kirk Deis

October 24, 2018

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Why You Shouldn’t Use Facebook To Build Your Coworking Community

Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?

By: Cecilia Amador

October 23, 2018

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BE Offices Converts To Renewable Sourced Energy

UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.

By: Allwork.Space - Press

October 16, 2018

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GCUC UK: 5 Takeaways From The Marketing Masterclass

Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.

By: Jo Meunier (née Disney)

October 2, 2018

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Why Coworking Operators Should Offer Referral Programs And How To Do It

Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.

By: Cecilia Amador

October 1, 2018

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Introducing the Green Energy Innovation Powering NYC

Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.

By: Gemma Church

September 24, 2018

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Convene’s “North Star”: Chief Brand Officer Brad Kay Discusses Brand Development

About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…

By: Cecilia Amador

August 15, 2018

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How To Protect Your Pricing With A MAP Policy

Aggregators and wholesalers can help workspaces attract new clients, providing operators think strategically about how and where they sell their…

By: Cecilia Amador

June 21, 2018

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Lifi Explained: Bringing Connectivity To Every Corner Of Your Workspace

LiFi technology turns your lights into a wireless network Benefits include improved security, connectivity and location-based services LiFi is expected…

By: Gemma Church

June 12, 2018

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Using Google Trends To Find & Assess The Right Keyword To Market Your Workspace

The world of SEO is constantly changing and using the right keywords can greatly help you market your workspace Google…

By: Guest Contributor

June 6, 2018

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5 Fundamental Ways PropTech Will Revolutionise Real Estate

Technology enables flexibility to match the uncertain future for many businesses. A cultural shift is taking place where CRE is…

By: Gemma Church

May 7, 2018

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Why Wait For The Future Office? 5 Sci-fi Style Offices That Are Already Here

In this guest article from OfficeList, we take a closer look at 5 offices that wouldn’t look out of place…

By: Guest Contributor

May 4, 2018

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