If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.
November 27, 2018
Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018
Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?
October 23, 2018
Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.
October 2, 2018
Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.
October 1, 2018
Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.
September 24, 2018
About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…
August 15, 2018