During a recent training session, Cat Johnson and Karina Patel explained what PPC is, how it can benefit coworking operators, and how to get started.
March 15, 2019
Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, shares how PPC can help coworking spaces attract members, strengthen brand awareness, and generate leads.
March 5, 2019
Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.
February 26, 2019
Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.
December 27, 2018
Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.
December 26, 2018
Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.
December 13, 2018
Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson
Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.
December 10, 2018
If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.
November 27, 2018
Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018