Marketing
Your Flexible Workspace Logo Is Not Your Brand
If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’
Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.
November 27, 2018
5 Easy Steps To Start Using Content Marketing At Your Coworking Space
Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
How To Build A Customer Persona For Your Coworking Space
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
How To Turn Your Coworking Members Into Advocates
Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.
October 31, 2018
New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.
October 24, 2018
Why You Shouldn’t Use Facebook To Build Your Coworking Community
Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?
October 23, 2018
BE Offices Converts To Renewable Sourced Energy
UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.
October 16, 2018
GCUC UK: 5 Takeaways From The Marketing Masterclass
Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.
October 2, 2018
Why Coworking Operators Should Offer Referral Programs And How To Do It
Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.
October 1, 2018
Introducing the Green Energy Innovation Powering NYC
Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.
September 24, 2018
Convene’s “North Star”: Chief Brand Officer Brad Kay Discusses Brand Development
About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…
August 15, 2018
How To Protect Your Pricing With A MAP Policy
Aggregators and wholesalers can help workspaces attract new clients, providing operators think strategically about how and where they sell their…
June 21, 2018
