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Marketing

Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

By: Cecilia Amador

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

By: Cecilia Amador

December 1, 2018

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8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.

By: Jo Meunier (née Disney)

November 27, 2018

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5 Easy Steps To Start Using Content Marketing At Your Coworking Space

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

By: Gemma Church

November 23, 2018

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Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?

By: Cecilia Amador

November 21, 2018

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How To Build A Customer Persona For Your Coworking Space

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

By: Jo Meunier (née Disney)

November 19, 2018

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How To Turn Your Coworking Members Into Advocates

Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.

By: Guest Contributor

October 31, 2018

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New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)

Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.

By: Kirk Deis

October 24, 2018

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Why You Shouldn’t Use Facebook To Build Your Coworking Community

Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?

By: Cecilia Amador

October 23, 2018

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BE Offices Converts To Renewable Sourced Energy

UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.

By: Allwork.Space - Press

October 16, 2018

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GCUC UK: 5 Takeaways From The Marketing Masterclass

Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.

By: Jo Meunier (née Disney)

October 2, 2018

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Why Coworking Operators Should Offer Referral Programs And How To Do It

Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.

By: Cecilia Amador

October 1, 2018

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Introducing the Green Energy Innovation Powering NYC

Green practices can give coworking spaces a competitive advantage. Here’s what The Farm in NYC is doing to embrace sustainability.

By: Gemma Church

September 24, 2018

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Convene’s “North Star”: Chief Brand Officer Brad Kay Discusses Brand Development

About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…

By: Cecilia Amador

August 15, 2018

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How To Protect Your Pricing With A MAP Policy

Aggregators and wholesalers can help workspaces attract new clients, providing operators think strategically about how and where they sell their…

By: Cecilia Amador

June 21, 2018

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