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Marketing

How To Attract Members To Your Coworking Space Through Video

Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.

By: Kate Tattersfield

February 26, 2019

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15 Expert Tips On Building A Successful Coworking Events Strategy

Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.

By: Carolyn Cirillo

December 27, 2018

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Coworking Events: Why It Pays To Play The Long Game

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.

By: Carolyn Cirillo

December 26, 2018

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Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.

By: Cecilia Amador

December 13, 2018

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Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

By: Jo Meunier (née Disney)

December 10, 2018

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Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

By: Cecilia Amador

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

By: Cecilia Amador

December 1, 2018

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8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.

By: Jo Meunier (née Disney)

November 27, 2018

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5 Easy Steps To Start Using Content Marketing At Your Coworking Space

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

By: Gemma Church

November 23, 2018

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Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?

By: Cecilia Amador

November 21, 2018

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How To Build A Customer Persona For Your Coworking Space

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

By: Jo Meunier (née Disney)

November 19, 2018

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How To Turn Your Coworking Members Into Advocates

Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.

By: Guest Contributor

October 31, 2018

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New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)

Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.

By: Kirk Deis

October 24, 2018

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Why You Shouldn’t Use Facebook To Build Your Coworking Community

Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying on such a toxic environment to help build communities?

By: Cecilia Amador

October 23, 2018

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BE Offices Converts To Renewable Sourced Energy

UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon neutral”.

By: Allwork.Space - Press

October 16, 2018

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