Marketing

During a recent training session, Cat Johnson and Karina Patel explained what PPC is, how it can benefit coworking operators, and how to get started.

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, shares how PPC can help coworking spaces attract members, strengthen brand awareness, and generate leads.

Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.

Events serve a vital function in the coworking ecosystem - but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the...

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing...

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is...

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and...

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.