• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
  • Verified Remote Jobs
Monday, March 27, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Work-life
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • Subscribe
OfficerRnD_ Flex Startup Program_Image_Leaderboard_AllWork_728x90
Home Marketing

13 Ways To Attract Coworking Members With Content Marketing

byCecilia Amador de San José
April 25, 2019
in Marketing
Reading Time: 6 mins read
A A
Articles

Content marketing is a long-term strategy. Here, coworking content expert Cat Johnson shares her top 13 tips to help attract new members to your workspace.

Share on FacebookShare on TwitterShare to Network
Find a remote job with Flexjobs
  • Content marketing expert Cat Johnson shares the best content marketing strategies for flexible workspace operators.
  • Content marketing is a long-term strategy that encompasses everything from blogs and articles to podcasts, videos, email marketing, and micro-posts on social media.
  • Among Cat’s top 13 pointers, she recommends writing about your coworking space’s key differentiators – such as amenities, location or values – to attract your target market.

During a training session yesterday, content marketing expert Cat Johnson shared the best content marketing strategies for flexible workspace operators to get in front of their target market.

Why content marketing?

Because it is the best use of your time and resources, according to Cat. It pays off in the short term and it pays off down the road, providing it is done consistently and correctly. Content marketing encompasses everything from blogs and articles to podcasts, videos, email marketing, and micro-posts on social media.

Advertise on Allwork.Space 2023

Suggested Reading: “Why Content Marketing should be a Priority for Coworking Operators”


This type of marketing strategy works because it helps position you or your company as a valuable resource within a community. Plus, it’s a welcomed alternative to traditional advertising and it allows companies to be strategic about who they are trying to reach.

Before we dive into Cat’s 13 strategies, here are a few things you need to keep in mind:

  • Before you start creating content, you need to first understand who is your target market and how your service or product adds value to them.

Read “How to Build a Customer Persona for your Coworking Space”


  • Content is a long-game. In order for it to work and for you to see results, you need to be consistent and make sure you are posting often.
  • Content marketing is not random blogging. It requires that you think strategically about your market, your offerings, and how to get people in the door once you have their attention.

13 Proven Content Marketing Strategies to Attract New Members

1. Become a Resource Hub

Becoming a resource hub will increase people’s trust towards your brand. A resource hub is about providing useful and valuable information to your target market; you can share tips, write product or service reviews, and post round-ups of relevant resources. “The key is to do it consistently so you can position yourself as the go-to person or company when people are looking for information.”

2. Differentiate

Differentiating yourself in a crowded market is not an easy task. So think carefully about what really makes you different. It could be your amenities, your values, or your location. Keep in mind that not every space is for everyone, so don’t try to be all things for all people. Think carefully about who your target market is and how/why you add value to them.

3. Round-ups and lists

People love lists. They are easy to scan, read, and share. They are easy to put together and they are an effective way to catch people’s attention. Basically with round-ups and lists, you’re doing the work for other people, and they love that! Gather information that you know is important or relevant for your target market and consolidate it all in one place.

4. Showcase your community

Cat believes this is something that coworking operators often struggle with. “Keep in mind that usually, you are more excited about your design and furniture than your potential members are.” Content is a great way to showcase communities; you can go visual (a picture says 1,000 words, right?) or write about them. Though member profiles are quite common, Cat believes you can extend your reach and create meaningful content if you allow your members to share their expertise in your blog and social media. “This helps you showcase your community and also lead more traffic to your member’s businesses.”




 5. Share your values and purpose

Purpose in business in an increasingly important and valuable characteristic. “People want to work with, and for, businesses that have clear values, values that people or other companies share.” Have your values clearly defined; why do you run a coworking space, why do you do what you do? Find the answers and share them through content.

Pro tip: make sure your values and purpose are also stated on your website and show them in action (if you’re working with nonprofits, if you’re working on a social impact project, etc).

 6. Storytelling

Storytelling is one of the most powerful content marketing strategies out there. Stories resonate with people, and when written correctly, they help people engage and relate with specific brands, products, or services. Storytelling can help people understand what you do, your history, your vision, and your projects. When writing stories, keep in mind that the human aspect is particularly drawing, which is why stories about struggles and challenges perform well (we can all relate to having things not work as we planned, can’t we?)

 7. Be a leader

Be brave and step forward to your community; don’t be afraid to have an opinion. Being a leader means you care about people and you share your perspective, so engage in topics that you and your community are passionate about. The key driver here, according to Cat, is to be willing to take a step forward and have something to say that adds value.

 8. SEO

SEO is all about determining which keywords and phrases you want to be found for and getting creative around them. Long gone are the days of keyword stuffing, so use human language, be specific, and make sure you include these keywords in your content as well as your titles, metadata, alt tags, image names, H2, H1, etc. The right SEO keywords will tie back with your differentiating characteristics, so be sure to have that ready.  

Pro tip: think  beyond coworking + your location as you’ll be competing with a lot of other spaces for that. Instead focus on an amenity + coworking.

 9. Guest posts & content

Guest posts are powerful because they help you extend your reach and get in front of new audiences. You can host webinar sessions, do videos, or workshops. Think about websites/companies that you can partner with and create guest content for. (Allwork.Space accepts guest posts, so feel free to reach out if you have any content ideas you’d like to share).  

10. Evergreen content

Evergreen content is content that doesn’t go out of date. It stays relevant for days, months, or years. Google tends to boost and rank higher posts that perform well over time, increasing your website traffic. This type of content can be restored and repurposed indefinitely, so it’ll keep driving traffic and leads to your site for a long time.  

11. Benefits of coworking

A lot of people still don’t know what coworking really is and why it’s interesting and valuable. Creating content around the benefits of coworking will help you attract members and also educate a larger audience about coworking. There’s a growing body of research available that shows the different benefits coworking offers to people. Check out Allwork.Space’s Library to get access to industry research.

12. Leverage

Leverage is the superpower of content marketing. Content marketing requires that you leverage people, businesses, and organizations that share your target market. So you have to reach out and engage with them to get them to share your content. Good leverage means you will extend your reach massively. When leveraging, make sure you help promote what they are doing, tag them on social media, and ask them to reshare your content.

13. Call to Action (CTA)

Regardless of the content you are creating, you need to make sure you’re including a call to action; it’s an essential part of content marketing. Call to actions are invitations for someone to take the next step. For flexible workspace operators, this could be a button where people can click to schedule a tour, book a meeting room, attend an upcoming event, or book a free day of coworking. Make your call to action compelling, clear, relevant, and interesting.

Cat’s next content marketing training session will take place May 29th and will cover “Instagram Marketing: an Introduction for Coworking Spaces”. Register here.

Tags: Marketing
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces. If you'd like Ceci to check out your workspace, feel free to reach out to her at [email protected] (and send a plane ticket).

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
OfficerRnD_ Flex Startup Program_Illustration_Square_AllWork_300х250
swipedon
UltraSoft June

Latest News

Tesla In Legal Trouble As It Faces Race Bias Trial

Tesla In Legal Trouble As It Faces Race Bias Trial

March 27, 2023
German Workers Take Part In Massive Strike

German Workers Take Part In Massive Strike

March 27, 2023
NPR Lays Off 10% Of Its Workforce

NPR Lays Off 10% Of Its Workforce

March 27, 2023
Pay Has Soared For The Lowest-Wage Workers

Pay Has Soared For The Lowest-Wage Workers

March 24, 2023
U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

March 24, 2023
IWG Considers £800m Deal For Digital Platform Worka

IWG Considers £800m Deal For Digital Platform Worka

March 24, 2023
5 Emerging Technology Trends To Power Your Workplace

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00