Marketing

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and...

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters....

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

Members of your coworking space will become advocates of your space if they love what you offer and if you make it easy for them to spread the love.

Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content...

Some critics refer to Facebook as “asbestos” because it causes social harm by spreading negative messages, and also due to its data breach scandal. So why are coworking operators relying...

UK flexible workspace provider BE Offices has switched to renewable-sourced power across 75% of its portfolio. BE managing director David Saul said it is “every company’s responsibility to become carbon...