Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
At the recent ABCN WorldView Forum, RJmetis’ Justin Harley gave attendees a glimpse into the Gen-Y ‘consumerization’ of co-working and an insight into what operators can do to compete.
Justin Harley, CEO of Spacedadi, introduced attendees of ABCN’s WorldView Forum to a new generation of office space consumers — Gen Y — which has basically turned officing as we know it on its head. Between its buying power and technology lifestyle, this lucrative demographic group is a force to be reckoned with. According to Harley, Gen Y-ers are calling all the shots from how they work to where they “touch down”, and many business leaders, such as Accenture, are responding positively with creative (and profitable) solutions.
Against a back drop of compelling facts and charts, Harley went on to describe an emerging business model that couples the needs of the growing co-working population with creative shared-space concepts, giving tenants what they want and helping owners sell space that might otherwise go vacant. Harley urged business center operators wanting to claim their portion of this market to invest in a technology infrastructure that will support a new “on the fly” consumer model. According to Harley it’s all about enabling prospective tech-savvy tenants to “Browse, buy, and check in”.
Harley wrapped up the presentation with a preview of RJmetis’ Spacedadi (the “dadi” standing for Direct Access for Distribution of Inventory), a cloud-based solution, currently in Beta, that starts with online space promotion and seamlessly allows for the progression of transactions. The initial free version will handle bookings and promotions, and subsequent versions will offer full back office functionality including billing point of sale, service requests, reporting in occupancy, and online self service. The full version is due out early 2013.
For more information or to obtain a copy of the presentation, please visit www.spacedadi.com or send an email to [email protected].
