Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Work environments have seen significant change over the past few years with the introduction of massive campuses, complete with on-site restaurants and napping rooms. Not all companies have the financial power to provide a fully-serviced office, and that’s where “neighborhooding” comes in.
Coworking spaces have given companies great flexibility and access to numerous amenities, but these spaces do not typically cater to larger businesses.
Knotel saw this opportunity and created a space where large companies were provided state-of-the-art, dedicated spaces that are typically reserved for SMBs. When businesses need change, they can expand within the space without subleasing or new negotiations.
Now, providing flexible office space with the addition of purpose-driven neighborhoods is on the horizon. Companies will be able to start creating a campus-like neighborhood that caters to specific workstyles. Coffee shops, private meeting rooms, social clubs, and more will be included in these campuses.
Treating neighborhoods as campuses allows employees to be apart of an energetic, inspiring environment. Retail decline and the growth of the gig economy has led to vacant storefronts, which gives landlords a huge opportunity.
Neighborhooding cannot be achieved through traditional real estate models. Reconstructing buildings can be costly and cause congestion, but coworking spaces allow tenants to transition from one location to another with ease.
“A vibrant office community contributes substantially to whether a neighborhood thrives or declines,” said David Jones, VP of operations and workshops at Knotel. “To grow and flourish, neighborhooding provides a refreshing, sustainable and flexible approach to the modern work environment.”
