Can TikTok Help Businesses Recruit Younger Professionals?

Generation Z already accounts for one-quarter of the domestic workforce according to Manpower.  

As a result of this growing population, smaller businesses that do not have modern recruiting processes and HR departments are struggling to recruit and attract these workers.   

Some of these businesses have also lumped Millennials and Gen Zers together, but the needs of these workers actually vary, meaning leaders must adopt different methods to lure in younger generations. 

One way to do that is through TikTok. 

TikTok currently has over 100 million users, where 41% consist of people aged 16 to 24. Even more, many of these younger users have started utilizing the social media app as a job search tool. 

The allure of TikTok began through job search advice from peers that had experience in interviewing and creating resumes. In fact, hashtags such as #jobsearch saw 420 million interactions and #careeradvice saw 1.6 billion interactions during the week of September 20. 

From there, users started sharing their resumes through video representation, which led TikTok to expand its own job searching capabilities through a pilot program called TikTok Resumes in July of 2021.  

The company teamed up with other brands like Chipotle and Target to help TikTok users connect with businesses seeking new employees. 

It’s clear that this generation is heavily relying on the social media platform for job searches, meaning sites like Indeed and LinkedIn are falling by the wayside in terms of attracting new talent.  

Businesses can have a bigger chance of attracting professionals under 25 by having a better understanding of how TikTok recruiting works and incorporating it as part of overall recruiting strategies.