2. Coworking will no longer be reserved for the city
At the beginning of the pandemic, several workers transitioned to work-from-home positions, many of which were located in the suburbs
After months of working at home, feelings of isolation and distractions came creeping in, impacting their ability to remain productive and focused.
Coworking spaces have taken note, and in 2022 it is expected that operators will expand to service suburbs and smaller towns so workers have a physical workplace to come into to make connections with others, while still benefiting from the perks of working near home.
However, many of these professionals are in dire need for a way to better achieve a work-life balance, so in 2022 we can expect to see coworking spaces expand their offerings to include childcare services, fitness facilities, and more.
3. Coworking models are changing
While the pandemic initially caused coworking demand to come to a screeching halt, 2022 will mark a time when operators and landlords alike are scrambling to improve their current models in order to meet demand.
In fact, demand for coworking spaces grew 41% from the first quarter of 2021 to the second quarter, according to data from Upsuite.
That’s why it is expected that traditional coworking models will be no more. Prior to the spring of 2020, coworking operators typically signed long-term leases for space within buildings, then subleased that space out to freelancers and startups on a short-term basis.
This arrangement became polarizing with time, leading operators to adopt partnership-based models that were beneficial for all parties involved.
However, because demand for coworking has skyrocketed in recent months, landlords are paving their own way within the industry by offering in-house coworking services.
Although not a new concept, more and more landlords have become confident that demand for flexibility will continue to grow far after the pandemic has ended.
Moving forward, landlords will have the opportunity to incorporate their own coworking brand and receive the largest chunk of revenue, mitigate potential risk, retain tenants in the long-term, and diversify their portfolio.
4. Coworking will need a technological upgrade
Remote working was viewed as a temporary solution for the majority of 2020 and 2021, leading companies to put little effort into the resources needed to operate.
In 2022, companies are finally coming to terms with the fact that remote and hybrid work are here to stay and that advancements will need to be made in current workplace technology.
Zoom won’t cut it anymore.
Coworking spaces will have a responsibility to stay ahead of this trend by adopting new tools that make the workplace safe, immersive, accessible, and most importantly; manageable.
Coworking operators will seek to incorporate modern tools that ensure workers, no matter where they are located, can connect and access their space seamlessly – and securely. Tools such as integration platforms, presentation technology, and smart devices will continue to grow in demand and will be needed by coworking members in the future.
5. Coworking design will not be unilateral
Many have argued that coworking is solely a place for collaboration, but this isn’t necessarily the case.
In 2022, coworking spaces will be for everyone, whether it’s a working parent that needs a break from their homes to focus on a task, or a corporate remote employee that wants a dose of inspiration from a new environment
Whatever their background, coworking design will need to stay agile to accommodate it.
This means incorporating open spaces for quick access to like-minded professionals, soundproof rooms to focus on individual work, and everything in between. Coworking operators can give potential new members an interactive, detailed view of their space, allowing them to address any requests that prospects may inquire about and provide personalized services.