Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
What’s going on:
TikTok is releasing some new features that might benefit not only regular social media users but businesses as well.
According to Twitter user Matt Navarra, these are the new TikTok features coming soon:
- Edit post button: Users will soon be able to fix typos in their captions
- Save videos without watermark: Finally, users and companies can download their TikTok videos and post them on other platforms without the pesky watermark
- Auto scroll mode: For when your fingers are busy doing other things, TikTok will soon have the ability to auto scroll for you
Why it matters:
Utilizing TikTok for business is a smart move; ads on TikTok can quickly help you reach a large audience while boasting higher and cheaper click-through rates than other social networks.
Not only that, but increased brand exposure and search traffic can be generated as people discover your brand and then search for more information. Brand awareness on TikTok may even convert into higher conversions on ads from Facebook and Google.
There are a few points to keep in mind: paid content on TikTok remains effective for a maximum of two weeks. After that, viewers may lose interest and the algorithm may downgrade it.
How it’ll impact the future:
With over 1.5 billion users, TikTok has quickly become one of the best media for businesses and organizations to advertise to the masses. If used correctly and effectively, TikTok might be an invaluable asset to your company’s marketing strategy.
