Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Despite the widespread adoption of remote work during the COVID-19 pandemic, many tech powerhouses, including Amazon, Apple, Google, and even Zoom, have since rolled out return-to-office mandates.
According to a recent report published by Quartz, companies like Roblox have stated that virtual communication hurdles and the intricacies of preserving a strong company culture are challenges posed by remote work environments. Quartz cites a study conducted by the Stanford Institute for Economic Policy Research, which shows a 10% dip in productivity associated with those using fully remote setups compared to traditional in-person work.
Hybrid work models seem to be striking the right balance for many of the larger tech firms. However, there are a handful of other influential tech firms including Lyft, Adobe, and Airbnb that still uphold remote work policies for employees.
It brings to the foreground questions about relocation, work-life balance, and the nuances of in-person collaboration. The pandemic accelerated the adoption and normalcy of remote work, but the present technological constraints and the inherent value of face-to-face interactions cited by major tech companies are nudging employees back to conventional setups.
Roblox blames this lack of sufficient technological advancements as its reason for requiring a return to the office. Given this gap, will the focus to get employees back to the office limit the ambitions of these companies to create tech that will allow employees to not to be confined to an office?
