Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
Nationwide, the U.K.’s largest building society, has recently made headlines with an update to their flexible work environment. According to a recent report published by The Guardian, the company’s change will require 13,000 staff members to spend at least two days a week at the office.
The company’s announcement marks a dramatic departure from the “work anywhere” ethos it reportedly adopted during the COVID-19 pandemic. This decision by Nationwide’s new chief executive, Debbie Crosbie, reflects the widespread adoption of hybrid work environments as the standard moving into 2024. Crosbie’s recent policy shift is slated to be fully enforced by April 2024.
While the pandemic accelerated the adoption of remote work, companies throughout the year have been grappling with the challenges it presents — citing the importance of maintaining company culture, ensuring effective collaboration, and better managing remote work’s impact on productivity. Nationwide’s decision to require a minimum office presence reflects these broader concerns and adds to the list of employers that believe the optimal work model in the post-pandemic era is hybrid work.
For many employees, this shift may pose logistical and financial challenges, especially for those who made major lifestyle changes based on the previous remote work policies. The transition back to office work, even if in the form of hybrid work, could be a source of stress and adjustment.
Looking ahead, it’s likely that even more companies will revisit their remote work policies. Nationwide’s policy change, which affects the work-life balance of over 10,000 employees, could be a bellwether for this new norm.
