Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
Faced with a stubbornly uncertain job market, many young professionals are turning to a path once seen as a fallback: working for their parents.
What was once considered a last resort is increasingly becoming a strategic — and often permanent — career move.
The number of small businesses employing adult children of the owner has doubled since 2018, with a 13% rise in just the past year, according to payroll data from Gusto.
Many of these young workers are stepping into long-term roles, with the intent to one day run the company themselves, according to The Wall Street Journal.
This trend is partly driven by a cooling labor market that’s made landing entry-level positions more difficult. At the same time, older business owners — especially baby boomers and Gen Xers — are confronting retirement and looking to hand over the reins. In many cases, their children are emerging as both the obvious and the only successors.
These arrangements aren’t without complications. Succession experts caution that not every child is cut out to inherit a business, especially if they arrive without experience or a real desire to lead. Some may treat the opportunity as a placeholder while they wait for a different offer.
But when the arrangement works, both sides stand to gain: parents find peace of mind in continuity, and children step into roles with rare upward mobility.
Younger workers also bring a fresh perspective. Many are helping modernize operations, introduce new technologies, and expand their family companies in ways their parents hadn’t imagined.
Still, the professional meets the personal in often delicate ways. Parents must balance mentoring their children with holding them accountable, while their kids navigate the fine line between proving themselves and living under constant scrutiny.
This renewed interest in family-run careers also signals a reevaluation of success. For many, building a life within a business they know intimately feels more meaningful than chasing titles in far-flung industries.
As economic uncertainties mount and corporate jobs grow more precarious, the appeal of stability, legacy, and personal investment is drawing more young adults back to the businesses that raised them.
Whether it’s about loyalty, pragmatism, or a deeper sense of ownership, more young professionals are deciding that the best career move might just be staying close to home.
