U.S. leaders have proposed financial incentives to raise birthrates as fertility fell to about 1.6 children per woman in 2024, below replacement level. But new research points to workplace structure, not subsidies, as a measurable driver of family growth, according to The New York Times.
Data From the Remote Work Era
A Stanford working paper estimates roughly 290,000 additional U.S. births per year since pandemic-era remote work expanded. Researchers link the change to time availability: less commuting and more schedule control.
Similar findings appear internationally:
- Norway saw a rise in births after lockdowns
- Flexible schedules in Italy increased stated plans for children
- Broadband expansion in Germany raised fertility among educated women
- Japan and South Korea are studying flexibility policies to address demographic decline
Across studies, flexibility correlates with higher fertility intentions and outcomes.
Workplace Rules Are Moving the Opposite Direction
At the same time, many employers have tightened in-office requirements and reduced family-related benefits while childcare costs continue rising faster than inflation.
Labor data show participation among mothers with young children climbed during widespread remote work and has since edged down as attendance rules returned.
Surveys consistently show most mothers prefer to remain employed, suggesting scheduling constraints — not preference — drive exits from the workforce.
Economic Implications
Financial incentives attempt to offset the cost of children. Flexible work changes the time constraint.
That distinction affects both labor supply and population growth. When parents can stay employed, workforce participation remains stable. When they cannot, both employment and fertility decline.
For policymakers and employers, the implication is operational: birthrates may respond more to workplace design than to payments.


Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert








