Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Jennifer Frisk from Newmark Knight Frank believes that coworking will become an asset class for property owners. This is based on the fact that many big institutional owners have started to get on board the flexible workspace industry.
As a result, Frisker believes that more landlords will be willing to get more actively involved in the sector; either by creating their own flexible workspace brands or by partnering with existing operators.
Property owners are likely to start allocating more percentage of their portfolio to coworking spaces. Another good reason for increased participation from landlords in the industry is being driven by the fact that banks appear to be finally coming around to the concept of flexible offices.
This shift in attitude, from banks and landlords, is a result of various elements; however, Frisk noted that the pandemic has definitely played a role.
