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Cat Johnson – Coworking Marketing Maven
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Jeremy Fennema – Tech Innovation Alchemist
- Industrious has acquired the key assets of its Canada-based rival, Breather.
- Industrious will use Breather’s technology to power its booking capabilities for locations where it manages building-wide tenant experience.
- The news comes shortly after CBRE’s $200 million investment in the coworking company.
Industrious announced today that it has acquired the key assets of Breather, a Canada-based on-demand workspace, conferencing, and meetings platform. Industrious will leverage Breather’s assets, “including technology and brand to enhance its digital capabilities, accelerate the expansion of its products and services, and ultimately grow its global workplace network.”
The news comes shortly after Industrious announced a $200 million investment from CBRE. The coworking company has experienced exponential growth over the past year, having added one million square feet of space to its flexible workspace portfolio in 2020. Part of the company’s growth last year and this year has been powered by taking over competitors.
Speaking about the acquisition, co-founder and CEO Jamie Hodari told Allwork.Space:
“This is a product we have been enamored with and respected for a long time. We are extremely excited, and we are blown away by the quality of their engineer ring and the sophistication of the engineering team.”
The acquisition will allow Industrious to leverage Breather’s technology and software, which will allow Industrious to better cater to the needs of distributed workers, offering a more seamless experience across Industrious’ national portfolio.
In addition to the above, Industrious is hoping the acquisition will enable them to expand and enhance core product experiences at a faster rate.
According to the release, “Industrious will use Breather’s technology to power its booking capabilities for locations where it manages building-wide tenant experience, as well as in locations where all tenants have access to Industrious’ meeting, conferencing and amenity spaces.”
