• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
  • Verified Remote Jobs
Tuesday, March 28, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Work-life
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • Subscribe
Nexudus Ad
Home Work-life

Will Influencers Be The New Recruiters In The Future Of Work?

Indeed and LinkedIn job postings may become a thing of the past as more companies begin using influencers to recruit talent on social media.

byEmma Ascott
February 20, 2023
in Work-life
Reading Time: 5 mins read
A A
Will Influencers Be The New Recruiters In The Future Of Work?
Share on FacebookShare on TwitterShare to Network
Find a remote job with Flexjobs
  • They call them influencers for a reason; these people are known to certain populations and demographics, and these influencers have the special skill of persuasion.  
  • Seeing your favorite social media celeb on Twitter, etc., advocating for a particular company might be more enticing than seeing a simple job ad for the company.  
  • In a Q&A, Erin Lazarus, SHL’s Head of Solution Architects in the Americas, she explained her opinion on the future of job recruiting by social media influencers.  

You may not realize it initially, but it’s happening: You’re watching videos on TikTok or scrolling on Instagram and an influencer you follow is showcasing a particular product. This isn’t just happening solely with products, though — influencers are also talking about jobs now, too.  

Companies increasingly are hiring influencers to showcase different job opportunities in hopes of recruiting more workers.  

They call them influencers for a reason; these people are known to certain populations and demographics, and these influencers have the special skill of persuasion. These social media celebrities (whether micro or macro) know their audience, and they know how to market as well. 

Advertise on Allwork.Space 2023

When companies hire influencers to recruit talent, this takes the somewhat boring edge off of the recruiting/hiring process. Seeing your favorite social media celeb on Twitter, etc., advocating for a particular company might be more enticing than seeing a simple job ad for the company. This might be especially true for Gen Z.  

The question is, will this be a trend that will gain traction in the world of recruiting?  

In a Q&A with Allwork.Space, SHL’s Head of Solution Architects in the Americas Erin Lazarus explained her opinion on the future recruiting using social media influencers.  

Allwork.Space: How will influencers become recruiters for employers? 

Erin Lazarus: First, let’s define influencers: influencers are people who have won the trust of their audience. They benefit from promoting themselves or products, and through their credibility, people listen, align to their opinions, and opt in. Relevant to influencers as recruiters, there are multiple types of influencers we are seeing emerge in this space: 

  1. Content creators and bloggers. These are people who build their brand through creating content posted on social media.
  2. Industry leaders and thought leaders. These are trusted sources in their fields like writers of newsletters you subscribe to, hosts of podcasts you listen to, leaders in professional organizations you are involved in, and authors of books you’ve read. These influencers use social media as an outlet to share their ideas rather than social media as the outlet to build their brand.
  3. Small scale influencers. These are local, regional, or niche community and business leaders and have micro-influence, but their following allows companies to reach niche, specific, or otherwise hard-to-reach audiences, like women in manufacturing, or underrepresented candidate populations. This group is particularly important for increasing access to diverse candidate populations.

So, how do influencers become recruiters? In the category of content creators, Chipotle started an Instagram account called People of Chipotle. This account is designed to highlight the lives (personal and professional) of people who work at Chipotle through their own posts on the account. Their tagline is “Real food. Real people. Real Opportunities. Discover what it’s like to work at Chipotle.” 

They seek to connect with broad and diverse audiences to promote their culture and encourage people to apply. In this case, they created their own channel to become an influencer. 

ContraHQ is a freelance marketplace and has a TikTok account (@contrahq) with 162,000 followers. By posting snappy, casual, high-energy content that provides tips and addresses shared experiences about work as a freelancer, they have gained a huge following with their target audience: freelancers looking for work. Companies looking to find freelance workers can even sponsor their jobs through posts on this account. 

In the category of thought leaders, Adam Grant is a great example of a thought leader and social media influencer. He has published several popular business books such as Originals and Think Again, and hosts the popular business podcasts Re: Thinking and Work Life. Through his prolific work, he has also established himself as a professional influencer on social media — with 1.8 million followers on Instagram and 800,000 followers on Twitter.  

Companies can sponsor Adam’s podcast episodes, and when Adam Grant boasts about a sponsored company’s culture or ability to improve the workplace, not only are his followers more likely to remember that company’s name, but they’re also likely to go take a peek at the job board — who wouldn’t want to work for a company that their favorite author believes in? 

Allwork.Space: In the future of work, do you see influencers being the main source of recruitment?

Erin Lazarus: Yes, I see influencers as being one of the multiple important sources of recruitment. This will be especially true for early career, digitally native workers entering the workforce. Just like TikTok has overtaken Google as a search engine for Gen Z, I believe we will see more companies leverage and create their own influencers to help them promote their jobs. 

Companies who want to compete for the best and brightest talent know they have to go find that talent rather than wait for it to come to them. The best way to get the attention of their target candidates is through channels that are already capturing their attention. While outlets like job fairs, LinkedIn, Indeed, etc. will continue to be a major player in the recruitment world, platforms like TikTok and Instagram will continue to blur the lines between personal and professional, and serve as an outlet for recruiters to reach candidates in their daily lives. 

Allwork.Space: How are they able to recruit better than a regular job advertisement or product advertisements? 

Erin Lazarus: The modern job market is noisy and messy. There is no easy or standard system to match people who would be a good fit to open jobs at scale. There are an overwhelming number of job titles for similar roles. Also, people don’t always know what they’re looking for. This makes hunting for a new job feel like its own full-time job. We search for jobs on Indeed, LinkedIn, through professional associations, on company websites, but importantly, through our networks.

So, when an opportunity is presented in the right moment by an influencer you already trust, why wouldn’t you pay attention? For companies, using an influencer to promote your brand and employee value proposition increases the signal of your open role — it helps you cut through the noise to reach a broader, more diverse, and hopefully more targeted audience. 

Tags: FUTURE OF WORK®Social ImpactWorkforce
Emma Ascott

Emma Ascott

Emma Ascott is a contributing writer for Allwork.Space based in Phoenix, Arizona. She graduated from Walter Cronkite at Arizona State University with a bachelor’s degree in journalism and mass communication in 2021. Emma has written about a multitude of topics, such as the future of work, politics, social justice, money, tech, government meetings, breaking news and healthcare.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
Fiverr Ad
Podcast Promo FOWP 300x250
OfficerRnD_ Flex Startup Program_Image_Square_AllWork_300х250
swipedon
Advertise on Allwork.Space

Latest News

Meta Will Shrink Bonus Plans

Meta Will Shrink Bonus Plans

March 28, 2023
IWG Might Be The Latest Firm To Ditch The UK For The US

IWG Might Be The Latest Firm To Ditch The UK For The US

March 28, 2023
Starbucks And A Labor Union Are In Disagreement

Starbucks And A Labor Union Are In Disagreement

March 28, 2023
Tesla In Legal Trouble As It Faces Race Bias Trial

Tesla In Legal Trouble As It Faces Race Bias Trial

March 27, 2023
German Workers Take Part In Massive Strike

German Workers Take Part In Massive Strike

March 27, 2023
NPR Lays Off 10% Of Its Workforce

NPR Lays Off 10% Of Its Workforce

March 27, 2023
Want To Keep Your Best People? Consider These Top-Rated Perks And Benefits

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00