Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
What’s going on:
Gyms are no longer just for the sweat and burn! They’re evolving into the new-age office spaces. Jessica DiGiovanna, for instance, starts her day with a workout and then transitions seamlessly into her workday, all within the confines of her gym. With co-working spaces popping up on gym floors, complete with the aroma of bergamot and a stash of energy bars, the line between self-care and work is blurring. And guess what? People are loving it!
Why it matters:
The traditional office setup is getting a run for its money. With the rise of remote work, people are seeking environments that offer both productivity and a sense of community. They don’t necessarily want to be confined to their homes or make the daily commute to a corporate office. Enter the gym-office, a space that combines the best of both worlds. It’s a win-win: gyms get to boost their membership and usage rates, and employees get a vibrant, energizing space to work in.
How it’ll impact the future of work:
The gym-office trend is more than just a fad. It’s a testament to the evolving nature of workspaces. As more businesses recognize the benefits of such hybrid spaces, we can expect a rise in collaborations between gyms and companies. This could lead to more customized workspaces that cater to the diverse needs of the modern worker. And who knows? The next big business idea might just be born between a set of squats and a spreadsheet!
