Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Hybrid work models are driving demand for more attractive offices specifically designed for the new era of the workforce.
This includes offering workers the ability to have workspaces closer to their homes, as many do not want to return to lengthy daily commutes.
Although at first glance this could seem like bad news for landlords, the reality is that landlords can tap into this new demand and continue to offer their services to a new audience: hybrid workers.
For instance, companies like NTT and Cisco have signed deals with IWG in 2021 that provides two million new customers access to the workspace provider’s network of offices.
As a result of this new demand, office design expert Morgan Lovell coined the term “Workplace 3.0.” This refers to the new purpose of the office, which means more than providing a space for work to be done.
Instead, Workplace 3.0 serves as a destination for employees to connect, collaborate, and create meaningful solutions.
For example, WeTransfer removed half of its desks at its headquarters in order to make room for more meeting spaces, workshop rooms, and recording studios.
Workplace 3.0 will be a place that workers want to come into, as it will focus on accommodating each employees’ work style. This could come in various forms, whether it’s including soundproof booths, coworking spaces, or breakout rooms.
The new workplace is about supporting the needs of workers, as well as providing them with the tools and environment that allows them to be as productive as possible.
