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Trademark applications suggest that Walmart is dipping its toes into the metaverse.
The company filed for several trademarks on December 30 that indicate it may be seeking to start its NFTs, cryptocurrency, and sell its own virtual goods.
In addition to the company’s trademark applications mentioning offering customers a digital currency, it also suggests offering “physical fitness training services” and “classes in the field of health and nutrition” that would take place in augmented and virtual reality environments.
Walmart filed trademarks for the names “Verse to Home,” “Verse to Curb,” and “Verse to Store.”
Further solidifying the retail giant’s foray into the metaverse was a job posting from last August for a cryptocurrency product specialist.
“Walmart is continuously exploring how emerging technologies may shape future shopping experiences,” said Carrie McKnight, a spokesperson for Walmart. “We don’t have anything further to share today, but it’s worth noting we routinely file trademark applications as part of the innovation process.”
