Companies Are Going On Metaverse Hiring Sprees, But Is It Lucrative?

As the competition to build out the metaverse ramps up, companies are placing their bets by going on hiring sprees to make this virtual universe a reality. 

At the head of the pack is Meta, formerly known as Facebook, which committed to hiring 10,000 people in Europe over the next five years.  

However, other non-tech companies have also entered into the ring. 

Fashion and apparel businesses such as Balenciaga, Gucci, and Nike have all committed to hiring new workers for the metaverse. 

For instance, Nike posted five jobs in the past two weeks in relation to the metaverse, including the roles: director of metaverse engineering; principal innovation engineer for the metaverse; senior 3D game designer/metaverse engineer; expert innovation program manager for the blockchain; and virtual material designer.  

Balenciaga also recently announced it would be creating its own metaverse department, where it is now hiring for the role of meta business coordinator who will work alongside the metaverse business director. 

Disney has also made its presence known, recently posting a job for manager of business development that will specifically “help lead Disney’s effort in the NFT space.” 

Even the NFL has recently delved into this world, with the football organization posting a job listing for senior manager of content partnerships. While this role seems traditional on the surface, the description mentions that this job would be responsible for identifying “opportunities in emerging technology sectors including, but not limited to, NFT and crypto projects and AR/VR strategy and development.”  

Although the race to develop products for the metaverse has become one of the hottest trends of 2022, the beginnings of this universe have been turbulent. With Meta experiencing record-level losses following its rebranding, the future of this tech-centric environment could be in trouble.